Digital Content Creator - Columbia

Sony Music; United Kingdom; On-site; GBP 30,000 - 45,000; Full time

Job summary

A global entertainment company in the United Kingdom is seeking a creative individual to join their Digital department. You will be responsible for creating trend-driven content on platforms like TikTok and Instagram, collaborating with various teams, and analyzing content performance to enhance engagement. Candidates should have a strong background in fan behavior and be proficient in creative tools. This role offers a vibrant work environment with a range of benefits including private medical cover and a generous pension scheme.

Benefits

Private medical cover

Generous pension scheme

Life assurance

Income protection

Music industry perks

Time off over winter break

Qualifications

• A real fan with understanding of fan behavior and social content.
• Knowledge of TikTok, Instagram, YouTube Shorts, and best practices.
• Ability to analyze content performance using data.

Responsibilities

• Create original short form content including videos and visuals.
• Develop content strategies tailored to each artist's voice.
• Analyze content performance and use data for improvement.
• Capture content at shoots and events.

Skills

Deep understanding of fan behavior

Fluent in short form content

Proficient in Adobe Creative Suite

Familiarity with social media analytics

Ability to work on several projects

Confident in stakeholder feedback

Tools

Adobe Creative Suite

Capcut

Job description

Here at Sony Music Entertainment, we are shaping what’s next in a way that creates impact. Forging powerful new ideas at the heart of music, technology, and culture that entertain and move people. This is your opportunity. Part of a global community, united by individual passion, rising to that challenge every day. Adapting at pace and supporting one another, inspired to influence the future. For the benefit of you, our people; our creators, our business, and wider society too. This is your chance to shape your impact on Sony Music and beyond.

The Digital department at Columbia is an exciting, fast paced, forward‑thinking, front‑line department. We are among the very first to hear brand new music and are responsible for managing strategy for artists across social, content and online platforms. It’s a busy department, but a very rewarding one, at the centre of every artist campaign – from when they are first signed, to when they are head‑lining their first arena! We are a close‑knit group and work brilliantly as a team, helping each other to achieve our goals and being there to support each other as much as possible. We celebrate each other’s successes, and we are there to support when things aren’t going as we’d hoped!

You will need to submit examples of your work to be considered for this role.

What you’ll do:

• Create original, on‑trend short form content including memes, videos, edits and fan‑first visuals for socials (TikTok, Instagram, X/Twitter, YouTube Shorts, etc.)
• Develop fan‑facing content strategies tailored to each artist’s unique voice and audience
• Collaborate with the digital, marketing and analytics teams to create performance‑driven assets for A/B testing
• Ability to creatively interpret briefs and oversee execution to a high standard
• Regularly analyze content performance and use data to improve future creative output
• Stay up‑to‑date on trends in music, pop culture, internet culture, and digital platforms to inform timely content ideation
• Translate marketing goals into engaging visual content that drives awareness, engagement, and conversion
• Help build and manage content timelines for campaigns and releases
• Capture content at shoots and events

Who you are:

• A real fan – someone who has a deep understanding of fan behaviour and what makes people connect via social content to a broad range of artists
• Fluent in short form content
• Up to date with cultural touchpoints and a wide knowledge of pop/internet culture generally
• Proficient in creative tools such as Adobe Creative Suite, Capcut etc.
• Familiarity with social media analytics and how to use data to inform content strategy
• Thorough understanding of TikTok, Instagram, YouTube Shorts, X (including platform‑specific trends and best practice)
• Ability to work on several projects at once
• Confident in feeding back to internal and external stakeholders

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.