Digital Content Creator

City of Portsmouth College; Portsmouth; On-site; GBP 30,000 - 40,000; Full time

Job summary

A local educational institution in Portsmouth seeks a Marketing and Communications professional to enhance web content and communications. The ideal candidate will be skilled in digital marketing and copywriting, possess a CIM qualification, and have great organizational skills. This role involves creating engaging content, running campaigns, and collaborating with various teams. Join us in supporting student growth and development while enjoying competitive benefits.

Benefits

25 days annual leave plus winter closure

Generous Local Government pension

Access to learning and development programmes

50% off at College Sports Centre

Qualifications

• Strong organisational and time management skills.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office Suite.
• Level 4 or above, CIM qualification.
• A good standard of Maths and English.

Responsibilities

• Generate engaging communications using Campaign Monitor or Mailchimp.
• Update, redesign, and create web pages using CMS like Umbraco.
• Run digital marketing campaigns to improve engagement.
• Report web issues to the Website and Software Developer.
• Work closely with social media and graphic design teams.

Job description

Accountable to the Director of Marketing and Communications and working with the Brand Design and UX Manager, to deliver and maintain an exciting and effective website for COPC and supporting communications and marketing content. This role focuses on creating compelling, accurate content that enhances the COPC brand, attracts prospective students, supports parents/carers, and ensures consistent messaging across departments while continually optimizing the College website and communications.

Responsibilities

• Use strong creative skills, copywriting, and a keen eye for detail to generate engaging communications to many audience types, using Campaign Monitor, Mailchimp or a similar electronic direct marketing platform.
• Use the COPC brand guidelines to inform content, ensure a consistent tone of voice and stay in line with our brand personality.
• Use website content management (CMS) systems such as Umbraco to update, redesign, and create web pages, ensure consistency and create engaging web copy to suit varying audiences (school leavers, adults, employers) on the COPC website.
• Use prior knowledge and experience of running digital marketing campaigns to gain great engagement results, review web activity and make suggestions for improvements using programmes such as Hotjar and Google Analytics.
• Lead the team on promoting events and key themes/campaigns digitally, with suggestions for maximum conversion, engagement, and exposure.
• Support the Brand and UX Manager to help deliver the aims of the strategic marketing plan.
• Ensure best practice with accessibility, SEO / keywords and responsiveness when creating web pages and email campaigns and implement UTM tracking where possible.
• Confidently report web issues / bugs to our Website and Software Developer and make suggestions for change to improve usability.
• Work closely with social media, events, graphic design and copywriting team members to produce stand out web pages and email campaigns to a brief and assist with key themes/messaging for posters, flyers, banners etc to heighten brand awareness.
• Deliver a range of concurrent projects, on-time and to budget.
• Confidently present ideas and key messaging to the wider team to develop brand awareness campaigns and student recruitment campaigns.
• Have an awareness of wider college activities and processes and form/maintain key working relationships, which can help to inform keep warm email campaigns and news articles.
• Review and re-write course leaflet submissions in conjunction with the Senior PR and Copywriter to accurately promote our course offerings to appear in prospectuses and on the website.
• Assist with processing large amounts of data, information, and photographs to collate into external documentation such as prospectuses and course guides.
• Liaise with external organisations to request work such as photographers and videographers and accurately explain a brief.
• Use SharePoint to write and publish news articles and communicate with the wider team.
• Evidence of commitment to professional development.

Qualifications

• Level 4 or above, CIM qualification.
• A good standard of Maths and English.
• Strong organisational and time management skills.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office Suite.

About the College

At City of Portsmouth College, we aspire to be the employer of choice in the Portsmouth area, with a progressive, supportive, and rewarding workplace culture and one that offers competitive benefits for its staff. By joining us, you will personally be part of the change we are driving and will play a pivotal role in supporting the growth and development of our brilliant students, turning them into future leaders and innovators. Everyone at the College is part of the bigger picture and together, each role makes an impact and in turn a difference to our students' learning journey.

Benefits

• Annual Leave: 25 days total and closure for winter shutdown period in line with Hampshire County Council school holidays & statutory bank holidays.
• Pension: Generous Local Government pension. Further information can be found at www.hants.gov.uk/hampshire-services/pensions/local-government.
• Learning & Development: Programmes by The Community Adult Education Department.
• Staff Development: Access to the College staff development programmes and CPD Onsite.
• Discounts: City of Portsmouth College Hair Salon & 50% off at the City of Portsmouth College Sports Centre.
• Online Discounts: Unidays, Student Beans, and Totum with a City of Portsmouth College email address.
• Parking: Free car parking across all campus sites (apart from Arundel).
• Blue Light Card: Providing several discounts for clothing, electrical goods, food and days out, even concert tickets.

Equality, Equity, Diversity, and Inclusion

Equality, Equity, Diversity, and Inclusion are central to the work of City of Portsmouth College. This underpins the vision of the College to transform lives through providing exceptional education and training. The College's commitment to Equality, Equity, Diversity, and Inclusion is reflected in the continued successful promotion of these strands through the curriculum, enrichment activities, and the range of direct and indirect student support services.

Pre-Employment Checks

The City of Portsmouth College is committed to safeguarding and promoting the welfare of children and young people in our college. All successful candidates will be subject to an enhanced Disclosure and Barring Service check and two references.