Digital Content Copywriter

OCUK Limited; Burslem; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading online retailer in the UK seeks a creative Content Creator to develop engaging marketing content for PC gamers. Candidates should possess strong copywriting skills, a keen eye for detail, and the ability to engage with the target audience. Responsibilities include creating content for product pages, blogs, and videos while collaborating across teams. Ideal applicants will have a minimum of 1-2 years of experience, focusing on SEO and marketing, with familiarity in tools like WordPress and Canva.

Qualifications

• 1-2 years of copywriting experience with a focus on marketing.
• Strong IT skills and a positive attitude.
• Keen eye for aesthetics and good organisational skills.

Responsibilities

• Create engaging and accurate content across various platforms.
• Monitor and report engagement performance.
• Collaborate with internal and external teams on content.

Skills

Content creation

Copywriting

SEO knowledge

Attention to detail

Proofreading

Communication skills

Team collaboration

Time management

Tools

WordPress

Google Keyword Planner

Canva

Microsoft Office

Asana

Job description

Who we are

Overclockers UK are a leading online retailer of PC systems and components. Famous throughout the enthusiast community for their knowledge and passion for cutting edge performance components, hardware and systems. Overclockers UK is proud to be part of the Pro Gamers Group, an international e-commerce company with more than 700 employees at 12 locations worldwide!

What you will be doing

We are recruiting for a creative, driven individual with a passion for content creation, who can tell a story that connects with PC gamers and hardware enthusiasts. Passion for gaming and/or the latest in gaming technology hardware is a must!

You can expect lots of variety in this role but ultimately you will help deliver our content marketing plan through written content and supporting media types. This may mean creating content for our product pages, blogs, videos and more.

Key Responsibilities will include:

• Understand our target market, their needs, priorities and passions to execute our content strategy which meets every stage of the customer journey
• Create fresh, accurate and engaging content across different platforms (product copy, copywriting, image, video etc)
• Maintain a consistent brand voice that is a friendly-expert, transparent, yet informative and trustworthy
• Develop and maintain the content calendar
• Monitor and report engagement performance to inform and refine the content plan
• Monitoring trends and topics that are relevant to our audience
• Contributing new ideas and identify new opportunities for the content strategy
• Ensure content is clear, attractive and follows best practice to drive engagement and sales
• Add/update meta descriptions and titles in line with SEO guidelines to maximise organic search performance
• Produce eye catching feature graphics for blog articles that complement each of the primary social platforms
• Conduct regular online product reviews to ensure products are appropriately represented with the customer in mind
• Collaborate with both internal/external teams to deliver written content for group launches and projects
• Monitor, identify, and fix content issues and errors
• Provide copywriting assistance to internal/external teams, as required
• Assist in ensuring all products are strategically merchandised across the site to increase sales
• Work with vendors, product managers and the team to maintain high quality product information
• Provide general support as required to managers and other team members

Primary Software Packages Used

• Microsoft Office
• Teams
• Asana
• Google Keyword Planner
• Canva
• WordPress

Does this sound like you?

• Commercially minded with a focus on content creation and user engagement
• Inspired copywriting and scripting skills, skills across different platforms and touchpoints – product pages, blogs, social media, email
• Excellent proofreading ability
• High attention to detail and a keen eye for aesthetics, delivering the right look and feel
• Excellent written and verbal communication skills
• Advanced understanding of the English language
• Proactive and highly motivated team player
• Friendly with a helpful positive attitude
• Strong IT skills with a desire to grow and learn
• Detail-orientated, deadline-driven with excellent organisational and time management skills
• 1-2 years of copywriting experience with working knowledge of marketing / SEO

Good to have, but not essential

• SEO best practices
• HTML/CSS
• Adobe after effects, photoshop, illustrator.