Digital Content and Communications Officer

NHS; Maidstone; On-site; GBP 31,000 - 38,000; Full time

Job summary

A leading healthcare provider in Maidstone is seeking a Digital Content and Communications Officer to enhance their online presence. Your role will involve developing accessible content for websites and managing digital communications. The ideal candidate has a background in digital marketing and experience with CMS tools. Permanent, full-time position with a salary range of £31,049 to £37,796 per annum.

Qualifications

• Proven experience in developing and maintaining digital content.
• Familiarity with web content management tools.
• Ability to write simple, accessible content aligned with WCAG standards.

Responsibilities

• Support project management and content writing for the new website.
• Create and publish engaging content across platforms.
• Enhance user experience through feedback analysis.

Skills

Web content writing

SEO knowledge

User experience enhancement

Content management systems (CMS)

Data analytics usage

Education

Bachelor's degree in Digital Marketing or Communications

GCSEs in English and Maths

Tools

WordPress

Umbraco

Drupal

SharePoint

Job description

Overview

KMPT provides a wide range of adult mental health and learning disability services to our local population of 1.8 million people in Kent and Medway. Each year we care for over 2000 people in our hospitals and 54,000 people in the community.

There has never been a more important time to work in mental healthcare. Every year, across the UK, around 1 in 4 people will experience mental ill health. As the largest provider of mental health care in Kent and Medway we recognise the vital role we play beyond delivering outstanding care.

This role is looking for an experienced digital content and communications officer to join our communications and engagement team. You will help support the delivery of an exciting new public facing trust website and patient literature library. This is an exciting time as we are investing in our digital content and communications discipline to create a better experience for our staff and patients.

Working alongside the Brand and Digital Communications Manager, you will play a leading role in developing accessible content across all our channels. Your excellent written skills mean you can write excellent web content aligned to our voice, tone and Plain English ethos. You\'re an expert in WCAG writing principles, its application and are able to help educate others on this journey.

Please note - there will be frequent travel between KMPT sites across Kent and Medway. This is not a coding role meaning you will not be required to code and build.

Main duties of the job

1. Support the brand and digital communications manager developing our new intranet and support the delivery of a new front facing trust website: Supporting project management, content writing and CMS maintenance.
2. Support the development of a new digital patient literature library. Writing and creating a new digital patient advice library for our staff and patients to use.
3. Content management: Write, create, edit, and publish engaging and informative content across intranet, websites and social media aligned to our voice and tone.
4. User experience enhancement: Support user research, analyse feedback, and implement improvements to enhance user experience and develop content.
5. Digital communications: Support and work with departments, teams, and content creators to align messaging and maintain brand consistency. Plan and implement campaigns across website, intranet and social media using best practice.
6. Information architecture: Support maintaining the information and content architecture for the intranet and website.
7. Training and support: Support and lead training and support to content contributors on using the intranet, writing for web best practices, and accessibility guidelines.
8. Analytics and reporting: Support with website and intranet analytics to evaluate performance and identify areas for improvement.
9. Compliance and governance: Ensure compliance with policies, accessibility (WCAG), legal requirements, and GDPR.

About us

Come and work with us in the Garden of England where we combine exceptional professional development opportunities with a tremendous quality of life.

We are Kent and Medway NHS and Social Care Partnership Trust (KMPT), providing mental health, learning disability and specialist services, serving 1.8 million people across the county.

The Trust (rated Good overall by the CQC and Outstanding for care) has 3,283 staff working in 66 buildings across 33 locations, covering an area of 1,450 square miles.

You will be joining friendly, passionate colleagues, rich in their diversity, who are committed to providing excellent care to our service users and their loved ones.

The nature of our work attracts kindness and compassion as standard and everyone from our cleaners and porters to the chief executive and chairman are recognised as playing a vital role in providing an exemplary service.

Our strategy
Our mission is what we set out to do every day. We deliver brilliant care through brilliant people.

Our vision is where we want to be in the future To provide outstanding care and to work in partnership to deliver this in the right place, for every service user, every time.

Check out our recruitment videos Recruitment - YouTube

Details

Date posted: 30 October 2025

Pay scheme: Agenda for change

Band: Band 5

Salary: £31,049 to £37,796 a year per annum

Contract: Permanent

Working pattern: Full-time

Reference number: 380-SS0681-A

Job locations: Priority House, Maidstone; Hermitage Lane, Maidstone; ME16 9PH

Job description

Please see attached Job Description for detailed duties and responsibilities and Person Specification.

Person Specification

Experience Essential

• Proven experience in developing and maintaining intranets, websites, preferably within a large organisation or public sector setting.
• Familiarity with content management systems (CMS) and web development tools such as WordPress, Umbraco, Drupal, or SharePoint (or others). Experience in website and intranet CMS management.
• Experience in developing written and multimedia content for web and social media.
• Experience in search engine optimisation (SEO), meta tagging and search optimisation so users can find content easily internally and externally
• Experience working with creative design teams
• Experience of working with and influencing senior colleagues, leaders and stakeholders
• Experience or knowledge of working on website or intranet redesign

Desirable

• Experience in email marketing and using email marketing tools such as govdelivery, mailchimp or equivalent
• Experience of working in the NHS

Skills & Knowledge Essential

• Ability to express ideas effectively, both orally and in writing, and with sensitivity and respect for others.
• Using data, analytics, website governance tools to understand user behaviour and improve content
• Ability to work towards deadline within the project, identify and communicate risks and proactively resolve.
• Ability to build effective working relationships and work with tact, diplomacy and professionalism when dealing with colleagues, senior managers and members of the public.
• Write Plain English, simple, accessible high-quality copy for web and intranets adhering to WCAG standards
• Demonstrate a solid understanding of accessibility (WCAG 2.2) and usability issues, and how to make content user friendly and accessible

Desirable

• Basic graphic design and video skills using Adobe Suite or other relevant applications

Qualifications Essential

• Bachelor's degree in a relevant field such as Digital Marketing, Communications, or a related discipline, or experience
• HNC or post A-level qualification in related field or relevant experience
• English and Maths GCSEs
• Continuous professional development and learning in the digital communications sector

Disclosures

Disclosure and Barring Service Check: This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name: Kent and Medway Mental Health NHS Trust

Address: Priority House, Maidstone; Hermitage Lane, Maidstone; ME16 9PH

Employer's website: kentmedwaymentalhealth.nhs.uk