Digital Communications Advisor

NATS; Whiteley; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

NATS, the UK’s leading air navigation service provider, is seeking a digital communications professional to shape the UKADS and airspace modernisation strategy. You will develop accessible content across video, graphics, social media and websites to engage external stakeholders.

Working with the Digital Communications team and a range of subject matter experts, you will drive campaigns, monitor performance and evolve channels to reflect audiences and regulatory needs.

Qualifications

• Significant communications experience within a high-profile organisation, developing and delivering digital communications campaigns, content and engagement activity across multiple channels.
• Excellent communication, writing and editorial skills across multiple audiences.
• Strong understanding of digital communications, content creation, stakeholder engagement and digital engagement platforms.
• Proven ability to develop a broad range of multi-channel digital content to support communication plans.
• Experience of producing high-quality digital communications products including video, graphics, social media content, web content and other multimedia assets.
• The ability to translate complex technical information into engaging and accessible content.
• Sound judgement, attention to detail and awareness of political, community and reputational sensitivities
• A self-starter with energy and organisational skills to develop and manage multiple projects with multiple stakeholders and changing agendas.
• Calm under pressure, collaborative and able to provide constructive challenge while maintaining delivery momentum.
• Experience of using digital insight, analytics and audience data to evaluate and improve communications performance.

Responsibilities

• In support of the UKADS Senior Communications Manager, work with subject matter experts across NATS to develop and deliver tailored digital communications strategies, plans and campaigns supporting UKADS and airspace modernisation priorities.
• Provide expert digital communications advice in response to emerging airspace modernisation issues, developing appropriate solutions and supporting subject matter experts to strengthen their digital communications capability and decision making.
• Produce high-quality, compelling digital content across a range of formats, including video, animation, graphics, infographics, websites, social media and written material.
• Lead the development, delivery and continuous improvement of UKADS and airspace modernisation digital platforms, channels and campaigns, ensuring they are accurate, accessible, audience-focused and effective in engaging external stakeholders.
• Work proactively with the NATS Digital Communications team, the wider Communications team and relevant business areas to ensure UKADS and airspace modernisation messaging and activity is aligned, consistent and effectively delivered across NATS channels.
• Monitor, evaluate and report on digital communications performance, using insight and analytics to identify opportunities, inform future activity and improve stakeholder communications.
• Define and scope external agency support required for digital communications activity. Support procurement and appointment and manage delivery against agreed briefs, quality standards and value-for-money expectations.

Skills

Digital campaigns

Editorial skills

Multi-channel content

Stakeholder engagement

Analytics & insights

Job description

NATS is the UK’s leading air navigation service provider, handling over 2.4 million flights each year. We provide air traffic control services from two control centres and at airports around the UK. We also provide a wide range of commercial products and solutions internationally. Our people are at the heart of our purpose to advance aviation and keep the skies safe.

Context

UKADS will drive the UK Airspace Modernisation Strategy through the redesign of airspace and completion of the regulatory change process for some of the busiest and most complex airspace in the world.

This multi-year, highly sensitive programme will face high-profile scrutiny. Effective communications, stakeholder engagement and consultation will therefore be mission critical to maintaining support, confidence and reputation and ultimately to successful programme delivery.

Purpose Of The Role

Shape the development and delivery of the digital communications strategy for UKADS and airspace modernisation in support of NATS' vision, strategy and priorities.

The role will support the development of digital storytelling, online content, web platforms and visual communications, ensuring that complex technical information is accessible, engaging and audience-focused.

Accountabilities

• In support of the UKADS Senior Communications Manager, work with subject matter experts across NATS to develop and deliver tailored digital communications strategies, plans and campaigns supporting UKADS and airspace modernisation priorities.
• Provide expert digital communications advice in response to emerging airspace modernisation issues, developing appropriate solutions and supporting subject matter experts to strengthen their digital communications capability and decision making.
• Produce high-quality, compelling digital content across a range of formats, including video, animation, graphics, infographics, websites, social media and written material.
• Lead the development, delivery and continuous improvement of UKADS and airspace modernisation digital platforms, channels and campaigns, ensuring they are accurate, accessible, audience-focused and effective in engaging external stakeholders.
• Work proactively with the NATS Digital Communications team, the wider Communications team and relevant business areas to ensure UKADS and airspace modernisation messaging and activity is aligned, consistent and effectively delivered across NATS channels.
• Monitor, evaluate and report on digital communications performance, using insight and analytics to identify opportunities, inform future activity and improve stakeholder communications.
• Define and scope external agency support required for digital communications activity. Support procurement and appointment and manage delivery against agreed briefs, quality standards and value-for-money expectations.

Qualifications, Professional Knowledge And Skills

• Significant communications experience within a high-profile organisation, developing and delivering digital communications campaigns, content and engagement activity across multiple channels.
• Excellent communication, writing and editorial skills across multiple audiences.
• Strong understanding of digital communications, content creation, stakeholder engagement and digital engagement platforms.
• Proven ability to develop a broad range of multi-channel digital content to support communication plans.
• Experience of producing high-quality digital communications products including video, graphics, social media content, web content and other multimedia assets.
• The ability to translate complex technical information into engaging and accessible content.
• Sound judgement, attention to detail and awareness of political, community and reputational sensitivities
• A self-starter with energy and organisational skills to develop and manage multiple projects with multiple stakeholders and changing agendas.
• Calm under pressure, collaborative and able to provide constructive challenge while maintaining delivery momentum.
• Experience of using digital insight, analytics and audience data to evaluate and improve communications performance.

Additional Vacancy Information

We have adopted agile working to provide greater flexibility and increased choice over working arrangements.

If you share our passion to advance aviation and keep the skies safe – we would like to hear from you whatever your age, sex, race, faith, sexual orientation, gender identity, gender expression, visible or invisible disability. Individuals that bring different perspectives, skills, life experiences and backgrounds help us be at the forefront of our industry.

We are proud to offer a fantastic total reward package to help you thrive both personally and professionally - for more information on what NATS can offer you please visit - Why NATS? - NATS

Please note: All staff at NATS are subject to UK Security Vetting and Clearance (SC) and must maintain valid clearance throughout employment. We are unable to progress applications where an applicant does not meet eligibility requirements for clearance.