Digital Channels Manager

A2Dominion Housing Group Ltd; United Kingdom; Hybrid; GBP 58,000; Full time

Job summary

A reputable housing association in the United Kingdom is seeking a Digital Channels Manager to lead the operational delivery of its digital communication platforms. The successful candidate will manage tools across social media, email marketing, and SMS, ensuring compliance and enhancing the organisation's digital footprint. This role offers a competitive salary and benefits, including flexible working arrangements and opportunities for personal development.

Benefits

25 days' holiday plus bank holidays

Up to 8% contributory pension

Flexible working

Investment in learning and development

Cycle to Work Scheme

Qualifications

• Proven experience managing digital communication channels in a complex organisation.
• Strong understanding of digital governance, user experience, and accessibility standards.
• Hands-on knowledge of platforms used for digital communications.

Responsibilities

• Lead the operational management of digital communication tools and platforms.
• Oversee governance, access, and performance across all digital channels.
• Act as product owner for platforms including email marketing, CRM, SMS, and social media.

Skills

Management of digital communication channels

Understanding of digital governance

Experience managing online reputation

Knowledge of Microsoft Dynamics CE

Attention to detail

Interpersonal skills

Tools

Microsoft Dynamics CE

ClickDimensions

Hootsuite

Job description

Digital Channels Manager
Salary: £57,003
Location: Ealing office base with hybrid working.
Contract: Permanent, 35 hours per week

DBS check required: Basic

About us

We’re a UK housing association committed to a new vision – providing homes people love to live in.

With over 38,000 homes in management across London and southern England, we provide a wide range of homes for social, affordable and private rent, specialist housing services, as well as homes for sale and shared ownership.

Our 70,000 customers have diverse backgrounds and levels of income and we’re here to provide all of them with homes that are safe, high quality and sustainable. And with social housing roots going back eight decades, we continue to ensure that every penny of profit we make is reinvested into our charitable social purpose – delivering more homes and better services for customers.

We’re also members of the G15, a group of leading housing associations that work together to house one in ten Londoners and tackle the housing crisis.

Role Overview

We are looking for a Digital Channels Manager to join our dedicated Communications department.

Are you passionate about shaping how organisations connect with their audiences through digital communication channels? We’re looking for a proactive and detail-driven Digital Channels Manager to lead the operational delivery and governance of our digital communication platforms—from social media and email marketing to SMS, WhatsApp, and online reviews.

In this role, you’ll ensure our digital communications tools are well-managed, accessible, and aligned with our brand and digital communication goals. You’ll also take ownership of our email communications framework and play a key role in protecting and enhancing our digital footprint across platforms.

Please note: This role focuses on channel management, governance, and optimisation—not content creation or marketing strategy.

Key Responsibilities

• Lead the operational management of digital communication tools and platforms
• Oversee governance, access, and performance across all digital channels
• Act as product owner for platforms including email marketing, CRM, SMS, WhatsApp, and social media
• Monitor and enhance our digital footprint, including business listings and customer review platforms (e.g. Trustpilot, Google Reviews)
• Support colleagues with training, guidance, and troubleshooting to ensure effective use of digital tools
• Ensure compliance with data protection, accessibility, and brand standards
• Collaborate with internal teams to align digital channel use with organisational goals
• Produce regular performance reports and actionable insights to inform continuous improvement.

More about you

• Proven experience managing digital communication channels in a complex organisation
• Strong understanding of digital governance, user experience, and accessibility standards
• Experience managing online reputation and customer reviews
• Hands‑on knowledge of platforms such as Microsoft Dynamics CE, ClickDimensions, and Hootsuite
• A methodical, solutions‑focused mindset with excellent attention to detail
• Strong interpersonal skills and the ability to support and upskill colleagues across departments.

Choosing us is easy

As an employee of A2Dominion, we want you to feel rewarded and have a choice of flexible benefits, salary exchange benefits, and rewards and discounts that work for you, wherever you are in your life.

We offer a wide range of staff benefits. For this role, these include:

• 25 days’ holiday (Plus Bank Holidays) increasing up to 28 days with 3 years of service
• Up to 8% contributory pension
• Flexible working
• Investment in your learning and development.

In addition, all permanent and fixed‑term employees receive a generous annual allowance of up to £300 to use towards health and lifestyle benefits for both you and your family.

We also operate a Cycle to Work Scheme whereby employees have access to cycling equipment throughout the year and can pay via monthly salary deductions.

Whatever the role, we want you to bring your knowledge and experience to play your part in improving people’s lives.

If you require a reasonable adjustment during the recruitment process, please contact our Talent Team to request: [e-mail]

A2Dominion Group is a Disability Confident Employer

• actively look to attract and recruit disabled people
• provide a fully inclusive and accessible recruitment process
• offer an interview to disabled applicants who meet the minimum criteria for the job
• be flexible with assessing people so disabled applicants have the best opportunity to demonstrate that they can do the job
• make reasonable adjustments as required

At A2Dominion Group, we recognise the positive value of diversity, promote equality and inclusivity in our hiring processes. We always aim to recruit the person who is most suited to the job and welcome applications from people of all backgrounds – men and women, people of all ages, sexual orientations, nationalities, religions, and beliefs.

Meeting the role requirements

We recognise that some people will only apply for a role if they meet 100% of role requirements. If this sounds like you, we’d still encourage you to apply and also to arrange a call with one of our recruitment team to discuss your application further at [e-mail].

A2Dominion is proud to be a family friendly employer

Everyone is welcome at A2Dominion Group. We know that equality, diversity, and inclusivity make us better. We embrace the unique contributions of our people and seek to create a workplace where everyone feels like they belong.

Everyone is welcome at A2Dominion Group. We know that equality, diversity,and inclusivity make us better. We embrace the unique contributions of our people and seek to create a workplace where everyone feels like they belong. Find out why our people love working with us.