Digital Change Lead: Transformation & Adoption

Primark Stores Limited; England; On-site; GBP 55,000 - 85,000; Full time

Job summary

Primark is seeking a Change Manager to plan and deliver end-to-end change for its Digital Transformation portfolio. You will work with business, technology and cross-functional teams to design, execute and embed change interventions at programme and project levels.

The role focuses on change readiness, adoption, and benefits realisation, coordinating go-live and hypercare, and ensuring alignment with governance. Strong stakeholder engagement is essential.

Qualifications

• Degree or equivalent experience required.
• 5+ years in Change Management or Transformation roles.
• Experience delivering change across multiple projects or a medium-sized programme.
• Hands-on experience performing Change Impact Assessments, stakeholder analysis, communications, and training planning.
• Strong understanding of change management frameworks and structured delivery environments (e.g., Agile, Waterfall).
• Experience supporting go-live preparation, hypercare, and BAU transition.
• Experience delivering change within customer-facing, operational or digitally enabled business environments.

Responsibilities

• Develop and manage integrated change plans for a programme or multiple projects, aligning activity to delivery milestones, dependencies, business readiness needs and relevant portfolio priorities.
• Conduct change impact assessments to identify and manage impacts across processes, technology, roles, capabilities, ways of working and operating models.
• Translate programme and project outcomes into practical business change activity, ensuring impacted teams understand what is changing, why it matters and how new ways of working will be adopted.
• Assess the impact of digital change on customer, colleague and operational experiences, ensuring change interventions support simple, consistent and sustainable adoption.
• Identify, manage and mitigate change-related risks, issues, dependencies and resistance throughout the programme or project lifecycle.
• Contribute to business readiness activity for releases, deployments and phased rollouts, ensuring impacted teams have the knowledge, support, processes and capacity required to adopt the change.
• Support implementation, go-live, transition planning and hypercare, enabling a smooth move to business-as-usual operations.
• Define and track change readiness, adoption and engagement measures, using data and stakeholder insight to identify gaps, refine interventions and support benefits realisation.
• Establish and support change networks to accelerate adoption, gather feedback and embed sustainable ways of working.
• Capture lessons learned, adoption insights and continuous improvement opportunities from programme and project delivery, sharing relevant insight to support broader portfolio learning.

Skills

Change Management

Stakeholder Management

Communication

Planning

Governance

Risk Management

Training Planning

Go-live Support

Education

Degree or equivalent experience

Job description

Primark is seeking a Change Manager to plan and deliver end-to-end change for its Digital Transformation portfolio. You will work with business, technology and cross-functional teams to design, execute and embed change interventions at programme and project levels.

The role focuses on change readiness, adoption, and benefits realisation, coordinating go-live and hypercare, and ensuring alignment with governance. Strong stakeholder engagement is essential.