Digital Business Analyst

Cromwell; Wigston; On-site; GBP 52,000 - 72,000; Full time

Benefits offered by this job

Bonus scheme

Enhanced pension

Private medical insurance

Holiday entitlement 20 days

Maternity & paternity pay

Healthcare cash plan

Employee Assistance Programme

Global platform impact

Job summary

Cromwell is seeking a Digital Business Analyst to shape the ongoing development of our B2B eCommerce platform. You will turn complex business needs into clear, delivery-ready requirements that empower our development and QA teams to build, test and release with confidence.

Working with Product Owners, developers and stakeholders across Cromwell, you'll lead requirement discussions, write INVEST-compliant user stories with Given/When/Then criteria, and ensure backlog readiness for delivery.

Qualifications

• 5+ years' experience as a Business Analyst within a digital or technology delivery environment.
• Experience creating INVEST-compliant user stories and Gherkin-syntax acceptance criteria using Given/When/Then.
• Strong requirements elicitation skills, with experience leading workshops and turning complex information into clear, actionable requirements.
• eCommerce experience and a strong understanding of areas such as product catalogues, pricing, checkout, order management and customer accounts.
• Experience working within Agile/Scrum teams, with a good understanding of sprint ceremonies and backlog management.
• Excellent attention to detail and communication skills, with the confidence to challenge assumptions, identify gaps and work effectively with technical and non-technical stakeholders.

Responsibilities

• Lead structured requirement-gathering sessions and workshops with business stakeholders, subject matter experts, designers and QA teams.
• Translate business requirements into clear, INVEST-compliant user stories with detailed Gherkin-syntax acceptance criteria.
• Break down complex requirements into appropriately sized stories, identifying dependencies, edge cases and potential gaps before development begins.
• Maintain high standards of backlog readiness, ensuring requirements are clear, complete and ready for estimation and delivery.
• Work closely with development and QA teams throughout delivery, supporting defect triage, clarification and User Acceptance Testing (UAT).
• Build strong cross-functional relationships and proactively resolve requirements questions, blockers and ambiguity throughout the delivery lifecycle.

Skills

Business analysis

Gherkin syntax

INVEST user stories

Elicitation workshops

Agile Scrum

eCommerce domain

Stakeholder communication

Job description

As our new Digital Business Analyst, you'll play a key role in shaping the continued development of Cromwell's B2B eCommerce platform. Sitting at the heart of our Digital team, you'll turn complex business needs into clear, delivery-ready requirements that enable our development and QA teams to build, test and release with confidence.

Working closely with Product Owners, developers, QA, UX/UI and stakeholders from across Cromwell, you'll lead requirement discussions, challenge ambiguity and translate ideas into high-quality user stories and acceptance criteria. This is a hands-on role for an experienced Business Analyst who enjoys getting into the detail, solving complex problems and making a tangible difference to the digital experience we provide our customers.

Some of your key responsibilities:

• Lead structured requirement-gathering sessions and workshops with business stakeholders, subject matter experts, designers and QA teams.
• Translate business requirements into clear, INVEST-compliant user stories with detailed Gherkin-syntax acceptance criteria.
• Break down complex requirements into appropriately sized stories, identifying dependencies, edge cases and potential gaps before development begins.
• Maintain high standards of backlog readiness, ensuring requirements are clear, complete and ready for estimation and delivery.
• Work closely with development and QA teams throughout delivery, supporting defect triage, clarification and User Acceptance Testing (UAT).
• Build strong cross-functional relationships and proactively resolve requirements questions, blockers and ambiguity throughout the delivery lifecycle.

What do I need to be successful in this role?

• 5+ years' experience as a Business Analyst within a digital or technology delivery environment.
• Demonstrable experience creating INVEST-compliant user stories and Gherkin-syntax acceptance criteria using Given/When/Then.
• Strong requirements elicitation skills, with experience leading workshops and turning complex information into clear, actionable requirements.
• eCommerce experience and a strong understanding of areas such as product catalogues, pricing, checkout, order management and customer accounts.
• Experience working within Agile/Scrum teams, with a good understanding of sprint ceremonies and backlog management.
• Excellent attention to detail and communication skills, with the confidence to challenge assumptions, identify gaps and work effectively with technical and non-technical stakeholders.

Experience within B2B eCommerce, eProcurement integrations such as PunchOut, EDI, SAP Ariba or Coupa, API requirements, SQL, AWS or AI-enabled digital products would be particularly advantageous.

What's in it for me?

• A competitive salary alongside inclusion into our company bonus scheme. Our Cromwell Incentive Plan reinforces our key principle of winning as one team and sharing in our success.
• Enhanced employer pension contribution.
• Our Private Medical Insurance offers eligible team members the ability to access a broad range of treatments quickly when they need it the most.
• 20 days annual leave entitlement plus Bank Holidays, with the opportunity to purchase additional annual leave.
• Enhanced Maternity & Paternity pay to support you and your family during life's important moments.
• A company-funded Healthcare Cash Plan, giving you access to everyday healthcare benefits.
• Employee Assistance Programme (EAP), providing confidential support whenever you need it.
• The opportunity to make a real impact on a digital platform used by businesses across the UK and internationally.

Who are Cromwell?

No matter where you are in your career – or where you want to be – we're here to create a great place to work where you can grow, perform and love what you do. At Cromwell, we're all individuals with unique backgrounds and personalities, but we have one thing in common: delivering exceptional service for our customers. And we do this through our purpose of Keeping Industry Working.

Cromwell has been established for over 50 years and is one of the UK's leading suppliers of industrial tools, maintenance, repair and operational products. We provide our customers with an unrivalled range of products and technical expertise, helping businesses across a wide range of industries operate safely, efficiently and effectively.

Diversity & Inclusion

Our aim is to create an environment that is welcoming to all people and ensures we treat each other and our customers with respect. We value different perspectives, encourage innovation and create a workplace where everyone feels able to contribute, develop and succeed.