Digital And Design Manager - Leisure

Flow Sports Personnel Ltd; Balmedie; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading international visitor destination in Aberdeenshire is seeking a Design and Digital Content Manager. In this role, you will manage online promotional campaigns, create digital marketing materials, and develop engaging content for various platforms. The ideal candidate has previous experience, a relevant degree, and strong IT skills, particularly in Adobe Suite and social media management.

Qualifications

• Previous experience in a similar role.
• Experience within the hospitality, sport or leisure industry (beneficial).
• Exceptional IT skills and knowledge of digital platforms.
• Creative with strong design instincts.

Responsibilities

• Manage online promotional campaigns for UK and overseas markets.
• Design and create digital advertising and marketing collateral.
• Develop social media and digital content to engage audiences.
• Manage the company's photography and film archive.
• Work with external agencies on digital campaigns.

Skills

Digital content management

Graphic design

Social media strategy

Marketing campaign management

Photography and videography

Education

Graphic Design or Marketing Degree

Tools

Adobe Suite (In-Design)

Google tools

Meta platforms

Job description

Our client runs a world renowned international visitor destination and five-star golf resort. They are currently in the process of expanding their industry leading team and are looking to recruit a Design and Digital Content Manager for their site based in Aberdeenshire.

Key Duties & Responsibilities

• Manage the online promotional campaigns for UK and overseas markets
• Design and create creative and inspiring digital advertising and marketing collateral for use across all platforms
• Develop new social media and digital content to engage and build new and existing audiences
• Manage and develop the company's photography and film archive for current and future use
• Work with external agencies and partners on the delivery of high impact social media and digital campaigns
• Update and oversee the business's digital assets for tour operators, travel agents, golf publications, industry magazines, social media outlets and online platforms
• Edit and develop all digital collateral including web pages, brochures, leaflets, adverts, commercials and social media posts
• Manage and develop the online member portal and website content
• Manage and grow the company's social media presence, keeping up to date with digital communication trends and opportunities
• Assist with the analysis of all marketing and communications activities through surveys, feedback forms and other developed tools

Qualifying Criteria

• Previous experience in a similar role
• Experience within the hospitality, sport or leisure industry (beneficial)
• Relevant qualifications such as Graphic Design or Marketing Degree
• Exceptional IT skills, with proficiency in Google, Adobe Suite (In-Design) and Meta and a comprehensive working knowledge of social media and digital platforms
• Ability to demonstrate a track record of sustained growth in digital content use including the ability to shape, manage and deliver accurate and engaging brand specific content
• Creative with a keen eye for detail and strong design instincts