Digital Analytics Manager (5782)

Irwin Mitchell LLP; Sheffield, Birmingham, Leeds, Manchester; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A national law firm is seeking a Digital Analytics Manager to lead their analytics strategy. You will manage GA4 and GTM, create dashboards, and provide insights to enhance performance. The ideal candidate will have extensive experience in digital analytics, particularly with GA4 and GTM, and possess strong analytical and communication skills. This role offers flexible working options across various locations including Sheffield.

Benefits

25 days holidays plus bank holidays

Flexible pension schemes

Two paid volunteering days annually

Health membership benefits

Qualifications

• Extensive experience in digital analytics, preferably in a fast-paced environment.
• Proven expertise in GA4 and GTM.
• Hands on experience with tagging validation and UAT processes.

Responsibilities

• Own GA4 and GTM setup, configuration, and management.
• Develop data collection frameworks and tagging specifications.
• Analyse website and campaign performance to identify trends.

Skills

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Dashboard creation

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Looker Studio

Power BI

Tableau

BigQuery

SQL

Job description

We’re a national law firm with a local reach. Our legal experts are here for you. Whether it’s personal or business, we understand that everyone’s situation is different. But we’re more than just a law firm – we’re a team of people working together to help individuals and businesses navigate life’s ups and downs. Working here you’ll feel a part of our friendly and inclusive environment.

We’ll value you for who you are and what you bring. We support each other and push boundaries to achieve incredible things and make a real difference to our clients and communities.

We're always looking to support our colleagues to work in a way that works best for them and everyone else, including our clients, the business and the regulators. Please speak to a member of our Recruitment and Onboarding team for more information.

Your Role and What You'll Be Doing

We are seeking a highly skilled and data driven Digital Analytics Manager to lead our digital analytics strategy and deliver actionable insights that drive business performance. The ideal candidate will be an expert in Google Analytics 4 (GA4) and Google Tag Manager (GTM), with strong experience in data tracking, dashboard creation, and translating complex information into meaningful insights that inform strategy and performance optimisation.

What you'll be doing:

• Own the setup, configuration, and ongoing management of GA4 and GTM across all digital properties.
• Develop, maintain, and document data collection frameworks and tagging specifications to ensure consistent and reliable tracking.
• Collaborate with developers, product owners, and marketing teams to implement new tracking requirements.
• Participate in website development sprints to advise on analytics requirements, ensure proper tag deployment, and verify data accuracy.
• Perform UAT on analytics implementations to validate that events, goals, and tracking function as intended before and after deployments.
• Maintain overall data integrity and troubleshoot tracking issues proactively.
• Analyse website and campaign performance to identify trends, user behaviours, and opportunities for optimization.
• Create and maintain custom dashboards and automated reports using tools like Looker Studio, Power BI, or Tableau.
• Provide actionable insights and KPI reports to marketing, product, and leadership teams to support data-driven decision-making.
• Conduct deep-dive analyses to inform campaign strategy, user experience enhancements, and conversion optimization.

About You

• Extensive experience in digital analytics, preferably in a fast-paced, data-driven environment.
• Proven expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Strong experience in building and maintaining dashboards in Looker Studio, Power BI, or Tableau.
• Hands on experience with website analytics, tagging validation, and UAT processes
• Excellent analytical, problem-solving, and communication skills with the ability to present complex data clearly to non-technical audiences.
• Familiarity with agile development practices, sprint planning, and collaboration with development teams.
• Bachelor's degree in Marketing, Data Analytics, Business, or a related field (desirable)
• Working knowledge of BigQuery, SQL, or other data query tools (desirable)

Our Benefits - What We Can Offer You

• 25 days holidays as standard plus bank holidays - You can 'buy' up to 35hrs of extra holiday too.
• Generous and flexible pension schemes.
• Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid)
• Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.

We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported.This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.

We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!

Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.

Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.

Additional Information

As part of the Irwin Mitchell Group’s on-boarding process all successful applicants are required to complete the group’s employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity therefore protecting the interests of the Group, colleagues, clients, partners and other stakeholders.

We carry out pre employment screening to establish your eligibility to work in the UK, criminal record and financial checks with our trusted 3rd parties.

The employment screening process will fully comply with Data Protection and other applicable laws.

Irwin Mitchell LLP is an equal opportunity employer.

We're proud of our values, and we're looking for people who share them.

Birmingham, Flexible, Leeds, Manchester, Sheffield