Digital Analytics Manager

Irwin Mitchell; Leeds; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading law firm in the UK is seeking a highly skilled Digital Analytics Manager to lead their digital analytics strategy and provide actionable insights that drive business performance. The ideal candidate will have expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM), alongside strong analytical and communication skills. Responsibilities include managing analytics implementations, collaborating with various teams, and creating dashboards to optimize performance. The position also offers competitive benefits and emphasizes mental well-being and social responsibility.

Benefits

25 days holidays plus bank holidays

Generous pension schemes

Volunteering days

Health membership

Qualifications

• Extensive experience in digital analytics, preferably in a fast‑paced, data‑driven environment.
• Proven expertise in setting up and managing GA4 and GTM.
• Ability to present complex data clearly to non‑technical audiences.

Responsibilities

• Lead digital analytics strategy and deliver actionable insights.
• Manage setup and configuration of GA4 and GTM across digital properties.
• Collaborate with teams to implement tracking requirements.

Skills

Expertise in Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Data tracking

Dashboard creation

Analytical skills

Problem-solving

Communication skills

Familiarity with agile practices

Education

Bachelor's degree in Marketing, Data Analytics, Business, or related field

Tools

Looker Studio

Power BI

Tableau

BigQuery

SQL

Job description

Your Role and What You'll Be Doing

We are seeking a highly skilled and data driven Digital Analytics Manager to lead our digital analytics strategy and deliver actionable insights that drive business performance. The ideal candidate will be an expert in Google Analytics 4 (GA4) and Google Tag Manager (GTM), with strong experience in data tracking, dashboard creation, and translating complex information into meaningful insights that inform strategy and performance optimisation.

What you'll be doing :

• Own the setup, configuration, and ongoing management of GA4 and GTM across all digital properties.
• Develop, maintain, and document data collection frameworks and tagging specifications to ensure consistent and reliable tracking.
• Collaborate with developers, product owners, and marketing teams to implement new tracking requirements.
• Participate in website development sprints to advise on analytics requirements, ensure proper tag deployment, and verify data accuracy.
• Perform UAT on analytics implementations to validate that events, goals, and tracking function as intended before and after deployments.
• Maintain overall data integrity and troubleshoot tracking issues proactively.
• Analyse website and campaign performance to identify trends, user behaviours, and opportunities for optimization.
• Create and maintain custom dashboards and automated reports using tools like Looker Studio, Power BI, or Tableau.
• Provide actionable insights and KPI reports to marketing, product, and leadership teams to support data‑driven decision‑making.
• Conduct deep‑drive analyses to inform campaign strategy, user experience enhancements, and conversion optimization.

About You

• Extensive experience in digital analytics, preferably in a fast‑paced, data‑driven environment.
• Proven expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Strong experience in building and maintaining dashboards in Looker Studio, Power BI, or Tableau.
• Hands on experience with website analytics, tagging validation, and UAT processes
• Excellent analytical, problem‑solving, and communication skills with the ability to present complex data clearly to non‑technical audiences.
• Familiarity with agile development practices, sprint planning, and collaboration with development teams.
• Bachelor's degree in Marketing, Data Analytics, Business, or a related field (desirable)
• Working knowledge of BigQuery, SQL, or other data query tools (desirable)

Our Benefits - What We Can Offer You

• 25 days holidays as standard plus bank holidays – You can 'buy' up to 35hrs of extra holiday too.
• Generous and flexible pension schemes.
• Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid)
• Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.

We also offer a wide range of well‑being initiatives to encourage positive mental health both in and out of the workplace and to make sure you're fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.

We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!

Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.

Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands : Our People, Our Community, Our Environment and Our Pro Bono.