Digital Analytics Lead

Everywhen; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

26 days holiday + bank holidays

35 hour working week

Learning & development opportunities

Pension scheme

Employee assistance program

Corporate perks

Volunteer day

Community trust charity support

Job summary

Everywhen is seeking a seasoned Digital Analytics expert to shape strategy and hands-on deliver insight across a large multi-brand environment. The role offers home-based work with attendances in London or Manchester for meetings.

You will own analytics governance, reporting, and experimentation, partnering with marketing and trading to drive revenue growth and optimize digital performance.

Qualifications

• Significant experience in web analytics, digital marketing, and multi-site environments.
• Deep expertise in the Google Marketing Suite — GA, GTM, BigQuery, Data Studio.
• Strong capability with Excel, QlikSense, and basic SQL.
• Experience with cross-domain tracking, CMPs (e.g., CookieBot) and data protection principles.
• Familiarity with session replay tools like Hotjar.
• Bonus: Exposure to Adobe Analytics, IBM UBX, or other premium analytics platforms.

Responsibilities

• Define the analytics vision, roadmap and operating model for the Digital team and wider business.
• Produce clear, actionable reporting that drives performance and growth opportunities.
• Own Google Analytics properties and shape the business case for GA360.
• Manage tagging governance including GTM, CookieBot and tracking containers.
• Analyse funnels and channel performance with Digital Marketing & Trading colleagues.
• Develop attribution approaches to guide budget allocation.
• Use heatmapping and UX insights to inform AB testing roadmaps.
• Collaborate with developers and data teams to ensure robust tracking.

Skills

Web analytics

Digital marketing

Multi-site environments

Cross-domain tracking

Tools

GA

GTM

BigQuery

Data Studio

Job description

Whilst this is a home based role, we are ideally seeking candidates in the London or Manchester areas due to requirements to attend regular team meetings in these offices.

If you’re the kind of digital analytics expert who loves shaping strategy and rolling up your sleeves to deliver it, this is the role that will energise you. We’re looking for a rare blend of visionary thinker and hands‑on practitioner — someone who can build a culture of insight, transform how we understand digital performance, and directly influence revenue growth across a large, multi‑brand organisation.

Why This Role Matters

Our digital estate is vast, complex and full of untapped opportunity. To unlock it, we need to understand what’s happening across every touchpoint — and that starts with exceptional tagging, tracking, reporting and insight.

You’ll be the person who makes that happen.

This is a standalone role with agency support, giving you the autonomy to set the direction, implement best‑in‑class analytics, and become the go‑to expert for digital performance across the Ardonagh Group.

What You’ll Lead & Deliver

• Analytics & Insights Strategy — Define the vision, roadmap and operating model that empowers the Digital team and wider business to make confident, insight‑driven decisions.

• MI & Insight Delivery — Produce clear, actionable reporting that drives commercial performance and highlights opportunities for growth.

• Google Analytics Ownership — Manage multiple GA properties across our brands, including shaping the business case for GA360.

• Tagging & Tracking Governance — Own Google Tag Manager, CookieBot and all tracking containers, ensuring compliance with data governance and privacy requirements.

• Trading & Performance Insights — Partner with Digital Marketing & Trading to analyse funnels, validate sales, and understand channel‑level performance.

• Attribution & Investment Modelling — Develop attribution approaches that guide smarter budget allocation.

• Heatmapping & UX Insight — Use tools like Hotjar to uncover behavioural insights and shape the AB testing roadmap.

• Cross‑functional Collaboration — Work with developers, data teams and stakeholders to ensure tracking is robust, documented and accurate.

Who we are looking for

You’ll thrive here if you bring:

• Significant experience in web analytics, digital marketing, and multi‑site environments

• Deep expertise in the Google Marketing Suite — GA, GTM, BigQuery, Data Studio

• Strong capability with Excel, QlikSense, and basic SQL

• Experience with cross‑domain tracking, CMPs (e.g., CookieBot) and data protection principles

• Familiarity with session replay tools like Hotjar

• Bonus: Exposure to Adobe Analytics, IBM UBX, or other premium analytics platforms

You will be someone who blends strategic thinking with hands‑on delivery, turning complex digital performance data into clear, commercially meaningful insight. You’re curious, innovative and commercially sharp, able to communicate brilliantly with stakeholders while staying resilient, organised and relentlessly focused on results.

In return you will be welcomed and supported by our Ardonagh family joining an organisation that cares about you as a person and your wellbeing. Some of the other benefits are:

• Holiday entitlement of 26 days plus bank holidays, increasing with length of service

• 35 hour working week

• Opportunity to progress your career across the entire Ardonagh family

• Award-winning learning & development offering and support to obtain professional qualifications to enhance your knowledge and career prospects

• Pension scheme for when you feel it’s time to retire

• 24-hour Employee Assistance support for you and your family’s physical and mental wellbeing

• Corporate perks such as discounted gym memberships, cinema tickets, shopping, Eyecare vouchers, cycle to work and much more

• One day paid volunteering to give back to our communities

• Ardonagh Community Trust (ACT) - raising funds for charity with donation matching in your local community

• The Spotlight Awards, where we celebrate the best of the Ardonagh Group and all the bright talent across our business.

We offer genuine potential for both personal and professional development, come and be part of our story and help us shape our future.

Everywhen is an equal opportunities employer, with a growing and thriving diversity, equity and inclusion strategy; we are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.

If your application is successful, we will conduct relevant employment checks prior to you commencing employment with us. These will include verifying your recent employment, address, credit history and a standard criminal record check.

Please note: We may close a vacancy prior to the publish end date if the required quality or number of applications has been received.