Digital Analytics & Insights Specialist

E.O.N Worldwide; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading energy company is seeking a Digital Analytics & Insights Specialist to transform complex data into actionable insights. This hybrid role requires expertise in GA4, SQL, and Tableau, along with strong data storytelling skills to support product decisions. Responsibilities include analyzing web and app data, building dashboards, ensuring data quality, and fostering collaboration with product managers. Join a recognized employer that values inclusivity and growth in London.

Benefits

26 days of annual leave plus bank holidays

Generous pension and life cover

Outstanding parental leave allowance

Access to 20 flexible benefits

Support for disability and inclusivity

Qualifications

• Strong experience analysing data in GA4, including validating tracking and event data.
• Proven ability to work closely with product teams, using insight to influence decisions.
• Strong data storytelling skills to communicate clearly with stakeholders.

Responsibilities

• Analyse web and app data using GA4, Databricks, SQL and Python.
• Build and maintain dashboards and reports in Tableau.
• Investigate and resolve data quality issues and GA4 tracking bugs.
• Partner with teams to define measurement strategies for product goals.
• Own the tracking approach, define events and produce implementation plans.
• Lead deep-dive analysis such as journey analysis and root cause investigations.

Skills

Data analysis in GA4

SQL

Tableau

Python

Digital tagging and tracking

Data storytelling

Tools

Databricks

Job description

We're looking for a Digital Analytics & Insights Specialist who excels at turning complex data into clear, actionable insight that shapes product decisions. You'll be deeply analytical and comfortable working with GA4, Databricks, SQL, Python and Tableau – while also having strong knowledge of digital tagging and tracking to ensure our journeys are measured correctly from the outset.

This role goes beyond implementation. You'll define measurement strategies, design data layers and create clear implementation plans so engineers can confidently deliver accurate tracking, while you focus on analysis, insight and impact.

This is a hybrid role, where you'll work in our London office around once a week.

Here's a taste of what you’ll be doing:

• Analyse web and app data to explain customer behaviour, performance drivers, and drop-offs, using GA4, Databricks, SQL and Python

• Build and maintain decision-ready dashboards and reports in Tableau or Looker focused on product outcomes

• Investigate and resolve data quality issues, anomalies, and GA4 tracking bugs, ensuring confidence in insights and reporting

• Partner with Product Managers, Designers, and CRO teams to define what success looks like, translating product goals into clear measurement strategies

• Own the tracking approach end-to-end:
  1) Define events, parameters, and data layer requirements
  2) Produce clear tracking and implementation plans
  3) Work closely with engineers to validate delivery

• Lead deep-dive analysis such as journey analysis, segmentation, funnel analysis and root cause investigations to uncover the "why" behind performance

• Pull together insight from multiple sources; GA4, Databricks, Tableau, heatmaps, session recordings to tell cohesive performance stories

• Translate analysis into clear, actionable recommendations that help product teams evolve and improve their features

• Champion best practice around privacy, consent, and data integrity, ensuring tracking and insights remain compliant and trustworthy

Are we the perfect match?

• Strong experience analysing data in GA4, including validating and troubleshooting tracking and event data
  Advanced SQL skills and experience working with Databricks (or similar data platforms)

• Strong experience building Tableau dashboards and reports that support product and commercial decisions

• Proven ability to work closely with product teams, using insight to influence roadmaps and decisions

• Strong data storytelling skills, able to communicate clearly with both technical and non-technical stakeholders

• Python experience for data analysis and exploration.
  Solid knowledge of digital tagging and tracking principles, including data layers and event-based measurement
  Experience creating tracking specifications and implementation plans for engineers rather than implementing everything yourself

Here's what you need to know

• Role may close earlier due to high applications.

• Competitive salary

• Location - London (E.ON Next, 47-53 Charterhouse Street, Farringdon, London, EC1M 6PB) with travel to our other sites when required.

• Excellent parental leave allowance.

• Award‑Winning Workplace - We're proud to be named a Sunday Times Best Place to Work 2025 and the Best Place to Work for 16‑34‑year‑olds

• Outstanding Benefits - Enjoy 26 days of annual leave plus bank holidays, a generous pension, life cover, bonus opportunities and access to 20 flexible benefits with tax/NI savings

• Flexible & Family‑Friendly - Our industry‑leading hybrid and family‑friendly policies earned us double recognition at the Personnel Today Awards 2024. We're open to discussing how flexibility can work for you

• Inclusive & Diverse - We're the only energy company in the Inclusive Top 50 UK Employers. We're also proud winners of Best Employer for Women and Human Company of the Year‑recognising our inclusive, people‑first culture

• Support at Every Stage of Life - We're Fertility Friendly and Menopause Friendly accredited, with inclusive support for everyone

• Accessible & Supportive - Do you consider yourself as having a disability? As a Disability Confident Employer, we guarantee interviews for disabled applicants who meet the minimum criteria for the role and will make any adjustments needed during the process

• Invested in Your Growth - From inclusive talent networks to top‑tier development programmes, we'll support your growth every step of the way

• For all successful candidates. Due to the nature of this role your employment will be subject to a basic DBS (Disclosure Barring Service) check being carried out by ourselves via a 3rd party service provider