Digital Advertising Consultant

LOCALiQ_UK; Worcester; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A digital marketing company is seeking a sales professional in Worcester for a hybrid role focused on B2B sales. The candidate will leverage digital marketing solutions to meet client's needs and should have a strong background in digital marketing services and B2B sales. The position offers a competitive salary with OTE potential of £45,000 - £50,000 and numerous benefits.

Benefits

Competitive Salary plus Commission

Contributory Pension

25 days paid holiday

Discounted Gym membership

Structured career progression

Qualifications

• Proven experience in business-to-business (B2B) sales, within digital marketing services.
• Demonstrated success in outbound cold calling and lead generation.
• Access to a vehicle for business use and holds a full UK driving licence.

Responsibilities

• Drive business-to-business sales through various meetings.
• Deliver consultative selling by identifying customer needs.
• Conduct thorough research into each client’s business.

Skills

B2B sales experience

Digital marketing knowledge

Consultative sales approach

Lead generation skills

Customer service orientation

Job description

Overview

Application Deadline: 26 October 2025

Department: Sales and Commercial

Location: Worcester

At LOCALiQ, part of Newsquest Media Group, we’re passionate about helping local businesses grow through smart, data-driven digital marketing. As part of the digital sales team, you’ll be at the heart of that mission, working closely with SMEs to elevate their online presence and connect with the audiences that matter most.

This is a hybrid role that combines remote working with face-to-face client meetings, so it’s important that you live within or near your designated territory and have access to a vehicle for business use, along with a full UK driving licence. You’ll be out and about, building relationships, uncovering business needs, and recommending tailored solutions from our suite of digital products, including paid social, digital display, video, and websites. We will expect to see you in our local office to keep up to date on your progress and help develop your career and earning potential.

We’re looking for someone who’s digitally confident, commercially minded, and passionate about helping businesses succeed. If you thrive in a consultative sales environment, can demonstrate expertise in B2B sales, and want to be part of a forward-thinking team that’s driving real impact in the local marketplace, we’d love to hear from you.

Previous experience in selling digital marketing services, SaaS solutions or traditional advertising, such as in media organisations, radio or magazines, is essential for this role. You should be based in Worcestershire, OTE potential in Y1 £45,000 - £50,000.

Key Responsibilities

• Drive business-to-business sales through a mix of telephone, video, and face-to-face meetings with prospective clients across your territory.
• Deliver consultative selling by identifying customer needs through effective questioning and discovery, then recommending the most suitable digitally-led solutions.
• Conduct thorough research into each client’s business or industry vertical to ensure tailored and relevant proposals.
• Maximise marketing spend within your category or territory by continuously sourcing new and lapsed business opportunities.
• Maintain a high standard of account management, ensuring strong customer relationships and excellent service at every stage.
• Grow your unique customer base through strategic territory planning and proactive competitor awareness.
• Identify and pursue new business opportunities from a variety of sources, including inbound leads, referrals, and self-sourced prospects.
• Consistently meet and exceed key performance indicators (KPIs), including call volumes, meaningful conversations, booked meetings, and timely follow-ups.

Skills, Knowledge and Expertise

• Proven experience in business-to-business (B2B) sales, within digital marketing services, SaaS solutions or traditional advertising, such as in media organisations, radio or magazines.
• Solid understanding of digital marketing products, such as paid social, digital display, video, and websites.
• Demonstrated success in outbound cold calling and lead generation.
• Confident and persuasive in securing new business over the phone and through virtual or in-person meetings.
• Ability to grow and nurture existing client accounts, driving long-term value and retention.
• Committed to delivering exceptional customer service with a proactive and responsive approach.
• Knowledge of multimedia advertising is advantageous but not essential.
• A consultative, client-focused approach to sales, with strong listening and problem-solving skills.
• Passionate about local media and motivated by helping businesses succeed.
• Able to commute to the office and travel within the territory for client meetings.
• Access to a vehicle for business use and holds a full UK driving licence.

Benefits and D&I Statement

• Competitive Salary plus Commission Scheme
• Contributory Pension
• Perks & Discounts with numerous retailers and organisations
• 25 days paid holiday, statutory bank holidays
• An extra day off on your birthday
• Holiday purchase scheme
• Discount Vouchers
• Discounted Gym membership
• Cycle to Work scheme
• Mental Health Support via Lifeworks
• Eye test vouchers plus £50 towards new glasses.
• Annual Volunteer - Charity Day
• Staff referral scheme
• Structured career progression, ongoing training, and personal performance reviews

Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.