Digital Acquisition Marketing Manager

RedCat Solutions Ltd; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A consumer financial services company is seeking a Digital Acquisition Marketing Manager to lead digital marketing campaigns and manage a significant budget. The ideal candidate will have extensive knowledge in digital acquisition channels and experience with web analytics tools like Google Analytics. Strong communication and stakeholder management skills are essential. Previous experience in the finance sector is an advantage.

Qualifications

• Excellent working knowledge of digital acquisition channels.
• Experience with web analytics tools like Google Analytics.
• Strong communication skills.
• Experience managing multiple internal and external stakeholders.
• Finance sector experience is a bonus.

Responsibilities

• Deliver acquisition marketing campaigns across digital channels.
• Manage a large digital marketing budget.
• Collaborate with and manage in-house and external agencies.
• Oversee campaigns throughout their full lifecycle.

Skills

Digital acquisition channels

Web analytics (Google Analytics)

Verbal and written communication skills

Stakeholder management

Job description

Working in consumer financial services the Digital Acquisition Marketing Manager will work across all digital marketing channels to support the B2C side of the business and deliver profitable sales growth.

The Digital Acquisition Marketing Manager will be responsible for:

• Delivering acquisition marketing campaigns across all digital channels
• Managing a large digital marketing budget
• Collaborating with and managing in house and external agencies
• Managing all campaigns across the full lifecycle

The Digital Acquisition Marketing Manager will have:

• Excellent working knowledge of all digital acquisition channels
• Experience using a web analytics tool, such as; Google Analytics
• Strong verbal and written communication skills
• Exceptional experience managing multiple internal and external stakeholders
• Previous experience working in finance sector is a bonus

We are an equal opportunities employer and welcome applications from all qualified candidates.