Digital Acquisition Manager

TFAS Enterprises Ltd; Leeds; Hybrid; GBP 33,000 - 39,000; Full time

Job summary

A leading digital marketing firm in Leeds seeks a Digital Acquisition Manager responsible for managing digital campaigns across various channels. The role requires a minimum of 3 years experience in Google Ads, strong analytical capabilities, and the ability to optimize campaign performance. Candidate will work in a flexible setting with remote work options, ensuring compliance with channel regulations. The position includes opportunities for growth and a supportive environment, offering a competitive salary and benefits.

Benefits

25 days annual leave

Annual performance-related Company bonus

5% Employer pension contribution

Continuous professional development opportunities

Social events throughout the year

Qualifications

• Minimum 3 years of experience managing Google Ads/Microsoft Ads.
• Experience with social ad platforms such as Meta, LinkedIn, and TikTok.
• Experience in lead generation or performance marketing settings.

Responsibilities

• Monitor and optimize campaigns across search and social channels.
• Review CRM data to calculate ROAS and implement optimizations.
• Design new landing pages through Unbounce.

Skills

Strong attention to detail

Excellent time management

Strong analytical skills

Excellent communication skills

Commercial awareness

Education

Educated to Degree level in a related field

Relevant marketing diplomas/certifications

Tools

Google Ads

Microsoft Ads

Unbounce

FLG CRM

Job description

Digital Acquisition Manager

Department: Digital

Employment Type: Full Time

Location: Leeds

Reporting To: Digital Marketing Manager

Compensation: £33,000 - £39,000 / year

Description

TFAS Enterprises brings together market leading digital marketing capability and independent financial advice. Headquartered in central Leeds, we provide a service to the whole of the United Kingdom helping thousands of consumers who are actively seeking advice in relation to holdings of more than £2 billion every year.

• Inzuzo Ltd – Founded in 2015 and providing market leading, boutique client generation and consultancy services within financial services. Inzuzo connects and matches consumers seeking financial advice with FCA regulated financial advisors based on the consumers objectives, asset value and location.
• TFAS Wealth Ltd – Our FCA regulated and Directly Authorised provider of independent financial advice, digital marketing and internal compliance oversight. TFAS wealth delivers convenience, quality and efficiency using technology to achieve the best possible outcomes for consumers.
• TFAS Compliance Services – Empowers financial services businesses with regulatory support and technology driven compliance solutions by simplifying complex regulatory requirements and offers an extensive range of compliance support services bespoke to financial services firms.

As a Digital Acquisition Manager, working within the sector’s niche, FCA regulated digital marketing space, you will be responsible for campaign management across search & social channels with the objective of maximising growth and profitability while meeting lead targets.

• Remote or office based working options depending on preference, with a minimum 4 days working in the Leeds office per month.
• 37.5 hours per week Monday to Friday - standard working hours 09:00 - 17:30 (16:00 Friday Finish).

Key Responsibilities

Campaign Testing and Optimisation

• Monitor and remove negative keywords across Search channels for multiple brands
• Create experiments in both search and social channels to drive performance
• Review of FLG CRM data in conjunction with online campaign data to calculate net ROAS, lead volumes, cost per lead and profitability and implement campaign optimisation decisions to drive performance
• Proactively seek ways to improve campaign profitability through performance insights
• Plan and implementation of A/B testing across various channels

Account and Campaign Management

• Ensure all invoices are correct and sent to Receipt Bank on a monthly basis
• Update campaign geo-targeting as and when required
• Maintain PPC log with account level changes
• Pausing and reactivation of campaigns/accounts as and when required
• Use of Google and Bing Editor to make major campaign changes
• Creation of digital assets for existing and new campaigns
• Ensure that campaign lead targets are being met
• Ensure that existing pixels and tags are firing correctly and implement new ones as and when required

Reporting

• Update and maintain reports with online and offline data
• Build out new reports to monitor campaign performance

Account Creation

• Create new ad accounts for search & social channels as and when required both as stand‑alone accounts as well as part of existing MCC structure.

Competitor Monitoring

• Use competitor and market insights to improve channel performance.

Campaign Planning & Building

• Plan and build out campaigns for both existing and new products within the existing and new vertical/s across all lead generation channels using where appropriate Google/Microsoft Keyword Planner and The Search Monitor.

Compliance and Regulation

• Ensure that all campaigns as well as accounts comply with any channel regulations, both external and internal.

Relationship Management

• Maintain the relationship with external account managers.

Landing Page Management & Design

• Design of new landing pages through Unbounce.
• Maintenance of existing landing pages.
• Updating of existing landing pages as well as FLG parameters used to pass lead data into FLG CRM.

Emerging Technologies and Industry Updates

• Keep up-to-date and share relevant developments in Digital Marketing and AI, analysing new opportunities to expand activity.
• Use of AI tools and features to enhance proficiency of day‑to‑day tasks and improve campaign performance.

Skills, Knowledge and Expertise

Qualifications

• Essential: Educated to Degree level in a related field
• Desirable: Relevant marketing diplomas/certifications/qualifications

Experience

• Essential: Minimum 3 years of experience managing Google Ads/Microsoft Ads
• Desirable: Experience with Social Ad platforms such as Meta, LinkedIn and TikTok, and Display platforms.
• Experience working for Finance/Pension related or FCA regulated companies.
• Experience working in lead generation or performance marketing settings.
• Experience running performance experiments with structured testing frameworks.
• Experience with landing page management, design and testing.

Skills

• Strong attention to detail
• Excellent time management and organisation skills
• Strong analytical and numeracy skills
• Excellent communication, both verbal and written
• Commercially aware and proactive, with a strong drive to identify opportunities and improve performance

Behaviours

Our Company Behaviours are central to our culture and pivotal to our success. We’re not just looking for employees; we’re looking for individuals who embody our values and want to contribute to our shared mission.

• Open – Relate and communicate with others, adapting your style to everyone.
• Positive – Being optimistic and encouraging a positive mindset.
• Professional – Exhibiting a courteous, conscientious, and business like manner.
• Leadership – Drive the company vision and positively influence those around you.
• Cooperative – Work together and support each other to learn and grow.
• People Focused – Delivering the best service and adding value to our clients

What We Offer You...

• 25 days annual leave plus Bank Holidays increasing by 1 day each year after 3 years service (maximum of 5 additional days)
• 4pm Finish on a Friday
• Annual performance related Company bonus and salary review
• 5% Employer pension contribution
• 4 x Death in service
• 24 hour access to our Employee Assistance Programme with Health Assured
• Opportunities for continuous professional development
• Buying and selling annual leave scheme
• Regular social events throughout the year
• Free mortgage advice
• 1 hour lunch break and 2 x 15 minute breaks