Digital Acquisition Director

The Sage Group plc; City of Westminster; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading software company in the UK seeks a Digital Acquisition Director to spearhead digital initiatives across paid and organic channels. The successful candidate will manage acquisition performance, lead a marketing team, and align digital strategies with business goals. The ideal applicant will have substantial experience in digital demand generation, excellent people management skills, and proven success in driving ecommerce growth. This role involves collaboration across teams and optimising tactics to enhance customer engagement and revenue.

Qualifications

• Experience in digital demand generation ideally within a similar industry.
• People management experience with the ability to drive a cross-functional team.
• Proven experience in leading digital acquisition strategies at scale.
• Deep expertise in paid media channels and performance marketing.
• Strong ecommerce trading experience with a track record of results.
• Ability to manage senior stakeholders and influence decision-making.
• Experience in forecasting, budgeting and performance analysis.
• Operational experience managing direct digital purchase journeys.
• Strong analytical mindset to interpret data into actionable insights.

Responsibilities

• Forecast, monitor, and report on acquisition performance.
• Lead a direct marketing team and a cross-functional group.
• Own and lead the digital acquisition strategy across media channels.
• Drive ecommerce trading performance for digital storefronts.
• Collaborate with teams to align acquisition efforts with priorities.
• Lead operational planning for digital purchase journeys.
• Influence senior stakeholders with data-led insights.
• Continuously optimise acquisition tactics to improve ROI.
• Support ARR growth through retention, cross-sell, and up-sell opportunities.

Skills

Digital demand generation

People management

Digital acquisition strategies

Paid media channels expertise

Ecommerce trading

Stakeholder management

Forecasting and budgeting

Analytical mindset

Job description

The Digital Acquisition Director will lead the strategic direction, execution, and optimisation of digital acquisition initiatives across paid media channels (PPC, Paid Social, Display, Programmatic), organic channels (SEO, content), direct traffic, and affiliate partnerships. This role is responsible for driving customer growth and revenue through expert management of digital media, e-commerce trading, and direct-to-consumer digital sales. You will combine commercial acumen with deep channel expertise to deliver performance outcomes, while influencing senior stakeholders and aligning acquisition strategies with broader business goals. In addition to acquisition, you will own lifecycle marketing strategies to maximise customer engagement and value throughout the entire journey, including programmes that drive retention, cross-sell, and up-sell opportunities to support Annual Recurring Revenue (ARR) objectives.

Responsibilities

• Forecast, monitor, and report on acquisition performance, ensuring commercial targets are met or exceeded, alongside managing a large budget and providing a positive ROI
• Lead a direct marketing team as well as run a cross-functional working group to deliver ecommerce units and ARR on a monthly basis
• Own and lead the digital acquisition strategy across all paid media channels (including PPC, Paid Social, Display, Affiliates, and Programmatic)
• Drive ecommerce trading performance, ensuring digital storefronts are optimised for conversion and revenue growth
• Collaborate with cross-functional teams including Brand, Web, Product, Sales and Finance to align acquisition efforts with business priorities
• Lead operational planning and trading cadence for direct digital purchase journeys, ensuring agility and responsiveness to market dynamics
• Influence and engage senior stakeholders with clear, data-led insights and recommendations
• Continuously test, learn, and optimise acquisition tactics to improve ROI and customer lifetime value
• Support Annual Recurring Revenue (ARR) growth through digital strategies that drive customer retention, cross-sell, and up-sell opportunities

Qualifications

• Experience in digital demand generation ideally within a similar industry
• People management experience with the ability to drive a cross-functional team towards a shared goal
• Proven experience in leading digital acquisition strategies at scale, ideally within a high-growth or ecommerce-led environment
• Deep expertise in paid media channels and performance marketing
• Strong ecommerce trading experience, with a track record of delivering commercial results
• Demonstrated ability to manage senior stakeholders and influence decision-making at executive level
• Commercially astute with experience in forecasting, budgeting and performance analysis
• Operational experience in managing direct digital purchase journeys and trading cycles
• Strong analytical mindset with the ability to interpret data and translate into actionable insights