Digital Acquisition Advisor

International Development Charity; City Of London; Hybrid; GBP 45,000 - 51,000; Full time

Job summary

A global humanitarian charity seeks a Digital Acquisition Advisor to lead paid search and social media campaigns. The role focuses on optimizing performance and maximizing ROI across all digital platforms. Candidates should have over three years of experience in managing paid campaigns and a proven strategic view of digital marketing. A hybrid working pattern is offered, with the main location in London or other cities in the UK.

Qualifications

• 3+ years of experience in managing paid search and paid social campaigns.
• Proven expertise in strategic budget allocation and campaign direction.
• Hands-on experience in ad creation with tools such as Canva and Photoshop.

Responsibilities

• Lead management of paid search and social campaigns on various platforms.
• Oversee day-to-day digital marketing operations across all paid channels.
• Collaborate with the Digital Marketing Manager to implement acquisition strategies.

Skills

Paid search campaign management

Performance marketing

Data analysis

Creative development

Budget management

Social media marketing

Tools

Google Ads

Microsoft Advertising

Meta Ads

Canva

Photoshop

Job description

The Talent Set are proud to be partnering with a global humanitarian charity to recruit this pivotal role as part of their ongoing transformation to become a 'digital first' organisation.

Digital Acquisition Advisor

What’s on offer

Location: London (£50,614) or Cardiff / Warrington / Edinburgh (£45,732)

Pattern: Hybrid 2 days/week

Permanent: full‑time with flexible hours

Interviews: Will be conducted on a rolling basis, please apply ASAP

The Digital Acquisition Advisor will take the lead in planning, delivering, and optimising paid search campaigns (across Google and Microsoft) and paid social activity, with a particular emphasis on Meta platforms, to advance the organisation's mission. Leveraging your expertise in digital strategy and performance marketing, you’ll work closely with the Digital Marketing Manager to run data‑informed campaigns that drive supporter acquisition and increase income.

You’ll be responsible for setting performance targets, managing budgets, and using analytics to continually improve campaign effectiveness. Around 80% of campaign delivery will be managed in‑house, with the remaining 20% delivered through external partners — all under your direction to ensure alignment with strategic objectives and high standards. This role plays a key part in the charity’s digital growth, focused on delivering tangible results and maximising return on investment across all paid channels.

The role

• Lead the end‑to‑end management of paid search and paid social campaigns, overseeing briefing, planning, creative development, budgeting, execution, and reporting across multiple platforms.
• Oversee day‑to‑day digital marketing operations across all paid channels, including Meta, TikTok, affiliate networks, and YouTube. Responsibilities include updating creatives, optimizing bid strategies, and producing in‑depth performance reports.
• Execute paid search campaigns on Google and Microsoft Ads using a variety of formats, such as Standard Search, Performance Max, and Shopping campaigns—ensuring timely delivery and budget adherence.
• Manage the Google Grants account to maintain strong visibility across key focus areas.
• Collaborate with the Digital Marketing Manager to design and implement a robust digital acquisition strategy aimed at driving user growth and increasing revenue.

About you

• Proven ability to take a long‑term, strategic view of paid channels, leading and influencing key decisions around budget allocation and overall campaign direction.
• Skilled in providing strategic recommendations that optimise performance and deliver measurable, high‑impact results.
• Proven expertise in managing and optimising paid social campaigns (Meta Ads, YouTube, TikTok, etc.) with at least three years of experience, either in‑house or on the agency side, leveraging advanced targeting techniques such as custom and lookalike audiences.
• Proven expertise in managing and optimising paid search campaigns across Google Ads and Microsoft Advertising, including Google Grants accounts, with over three years of experience in‑house or agency‑side. Skilled in applying tactics such as keyword intent targeting, audience segmentation, comprehensive testing frameworks, and automated bidding strategies.
• Hands‑on experience with ads creation using creative tools such as Canva and Photoshop and collaborating with creative agencies to develop compelling ad creatives for acquisition campaigns.

How to Apply

To apply, please submit your CV demonstrating your suitability for this role by clicking the "apply now" button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity

The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.