Digital Account Director - Yorkshire

Yell; York and North Yorkshire; On-site; GBP 46,000 - 56,000; Full time

Benefits offered by this job

Salary £51,000

Car allowance £6,000 or £6,800

Pension scheme

Life insurance

34 days holiday

Employee assistance programme

Mind wellbeing resources

Eye care benefits

Job summary

Yell in the UK is seeking a Digital Account Director to cover Yorkshire, based on patch. You will retain, nurture and grow a portfolio of high-value digital advertising accounts, guiding campaigns from strategy to delivery.

You will work with Field Sales and BDMs to drive referrals and new business, managing client spends from £8k to £70k and helping develop the digital portfolio across a bespoke agency-level solution.

Qualifications

• Minimum 3 years’ experience managing high value digital advertising accounts.
• Proven track record of digital sales performance with existing and new clients.
• Strategic thinker with strong understanding of digital marketing campaigns.

Responsibilities

• Manage an elite portfolio with annual spend up to £70,000.
• Grow spend by delivering premium and bespoke digital solutions.
• Identify new opportunities and develop advertising programs to meet client needs.
• Collaborate with Field Sales Manager and BDMs to drive referrals and upskill the team.
• Build strong relationships with key stakeholders and facilitate training onboarding.

Skills

High value digital ads

Strategic thinking

Excellent communication

Emotional intelligence

Resilience

Job description

We've been championing local businesses for over 60 years. Where once our Yellow Pages helped those businesses get found and chosen, we now do this and much, much more with our proven digital marketing solutions, making us the UK's number one managed digital advertising partner for local businesses.

Job Description

We have an opportunity for a Digital Account Director covering Yorkshire (You must be based on patch), joining a community of Digital Account Directors within Yell's Field Sales channel. You will deliver best in class, high end and bespoke digital solutions high-value client base. Each Yell Agency Customer will have a minimum annual spend of £8K across a wide product range.

The primary function of the role is to retain, nurture and grow customers’ product spend into high performing digital marketing solutions, whilst actively sourcing new business and working with a team on BDMs to drive referrals into your pipeline. Essentially, the need to develop and grow your client’s digital portfolio will be your everyday driver as well acquiring new high value customers looking for a digital agency level solution.

Key Responsibilities

• Managing an elite portfolio of customers, with annualised spend ranging from £8000 - £70,000.
• Delivering growth sales primarily from our premium & bespoke products - actively identifying and acquiring new digital opportunities by developing advertising programs that meet clients’ needs and the Yell agency minimum spend thresholds.
• Working with your Field Sales Manager and team of BDM’s to drive high quality referral opportunities whilst supporting in the training and development of the BDM’s within your territory.
• Nurturing relationships with key stakeholders within the business including your Digital Marketing Manager, whom you share your accounts with, product and commercial managers, L&D, marketing and finance. Training and Onboarding: Facilitate training sessions and onboarding programs for new and existing team members, ensuring alignment with organisational goals.
• Best Practice Implementation: Drive the adoption of best practices within the team, leveraging your experience to cultivate a high-performance sales culture.

Qualifications

• A minimum of 3 years’ experience in managing high value digital advertising accounts.
• Ability to demonstrate a highly successful track record of digital sales performance during their career to date from both a base of customer and high value acquisition.
• A strategic thinker with a high understanding of digital marketing campaigns and technology.
• Resilient and disciplined with tenacity. Never afraid to ask for testimonials which supports their client dedicated ethos.
• Ability to demonstrate a highly effective personal development plan to continuously adapt to the digital market and keep in touch with what our competitors are doing.
• An excellent communicator with the ability to explain complex digital information clearly and concisely.
• Emotionally Intelligent, demonstrating respectful, professional and collaborative approaches to team member and supporting functions within the business.
• Task orientated, everyday willing to go the extra mile for their client. Flexible - able to adapt to changing priorities and targets and strategies quickly.

Additional Information

Why join us?

• Salary £51,000 , OTB £22K , Car Allowance of £6000 or £6800 (dependant on your car)
• Yell Gold Award annual incentive
• At least 31 days holiday (inc. public holidays), building to 34 over 5 years
• Savings at over 900 outlets inc. supermarkets, fashion, electronics, and travel
• Access to mind, money and movement wellbeing resources and gym discounts
• Savings on eyecare and free eye tests
• Company-wide and local recognition schemes
• 24/7 Employee Assistance Programme support
• Pension scheme for colleagues aged 22 to State Pension Age
• Life insurance for all