Developer API Marketing Lead — Enterprise AI

AI Startups UK; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Synthesia is the world’s leading AI video platform and is seeking the first product marketing hire dedicated to the API. You will build the GTM motion from scratch, set foundational positioning, and craft developer-facing messaging to win developers and enterprise customers.

You’ll own the launch process, collaborate with product, engineering, and sales, and help scale API adoption across businesses.

Qualifications

• Experience launching developer-focused products or APIs.
• Strong written and verbal communication with senior stakeholders.
• Proven ability to craft developer-facing messaging and GTM plans.
• Experience in enterprise marketing or developer marketing.

Responsibilities

• Define the GTM motion for the Interactive Avatar API from scratch.
• Write developer-facing messaging and positioning for the API.
• Lead launch processes and coordinate across product, sales and engineering.

Skills

GTM strategy

Developer marketing

API marketing

Stakeholder management

Clear communication

Tools

APIs

Gen AI tools

Job description

Synthesia is the world’s leading AI video platform and is seeking the first product marketing hire dedicated to the API. You will build the GTM motion from scratch, set foundational positioning, and craft developer-facing messaging to win developers and enterprise customers.

You’ll own the launch process, collaborate with product, engineering, and sales, and help scale API adoption across businesses.