Design & Content Specialist (2.5 days per week)

HeyLO!; Leeds; Hybrid; GBP 15,000 - 20,000; Part time

Job summary

A health-focused food brand in Leeds is seeking a Design & Content Specialist to create engaging campaigns and visual content. You will work remotely part-time, contributing to brand development and marketing strategies. Ideal candidates have significant design experience and thrive in fast-paced environments. The role offers flexibility and impactful work at a growing company, with a competitive salary based on experience.

Benefits

Flexible working hours

Creative ownership

Remote work flexibility

Qualifications

• 3-5 years as a designer in agency, brand, CPG, or FMCG environments.
• Strong portfolio showing campaign work, brand design, and digital marketing.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign essential).

Responsibilities

• Design email marketing campaigns that drive conversion.
• Create organic and paid social media content.
• Support new product development with packaging concepts and visual direction.
• Produce ad-hoc video content for social and campaigns.

Skills

Campaign design

Content creation

Brand strategy

Adobe Creative Suite

Project management

Job description

About HeyLO!

HeyLO! is a low-carb food brand on a mission to give people food freedom. We make keto bread and baked goods that taste delicious and help you feel great. We believe everyone deserves to enjoy bread without compromise - whether you're managing diabetes, following a keto lifestyle, or simply making healthier choices. Our products are low-carb, high-protein, and genuinely delicious, proving that eating well doesn't mean missing out.

We're a fast-growing UK brand built on five core pillars: Freedom, Trust, Community, Joy, and Simplicity - and we’re currently scaling in both D2C and retail so more HeyLO! customers can find us! Our mission? Help people break free from food guilt and enjoy every bite.

The Role

We're looking for a Design & Content Specialist who can design campaigns that convert, bring our NPD to life visually, and create content that makes our bread look as good as it tastes. You'll own our visual output from packaging concepts through to email campaigns, social ads, and recipe content - working alongside external agencies, freelancers, and the wider team. Think: designing a product launch campaign in the morning, briefing a videographer in the afternoon, and keeping our brand looking tight across every touchpoint.

This is either a part‑time role or Freelance role (around 2.5 days per week, to be discussed) or a full‑time role for the right candidate. This is where strategic design meets hands‑on content production and creative direction. We're building towards retail, strengthening our D2C, and scaling rapidly - your work will directly fuel that growth.

The Setup:

• Part‑time, approximately 2.5 days per week (flexible structure to be discussed)
• 1 day per week in our Leeds office for design, collabs, shoots, and planning
• Rest is remote - work from wherever works for you

Individual creatives only - no agencies

What You’ll Do

Campaign Design & Marketing Creative

• Design email marketing campaigns that drive conversion
• Create scroll‑stopping social content - organic posts, stories, paid ads
• Build digital ad campaigns across Meta, Google Display, and more
• Design seasonal campaigns and launch assets for new products
• Own the visual execution of our brand across all customer touchpoints
• Work with external agencies and freelancers to bring bigger campaigns to life

NPD & Brand Development

• Support new product development with packaging concepts and visual direction
• Create product launch assets from teaser campaigns to retail‑ready visuals
• Design pitch decks and sales materials for retail buyers and partnerships
• Maintain and evolve our brand guidelines as we scale
• Collaborate with external designers / freelancers when needed for specialist projects

Content Production & Creative Direction

• Either shoot product photography and recipe content yourself, or brief and art direct freelance photographers/videographers
• Produce ad‑hoc video content for social and campaigns (or oversee production)
• Build and maintain our content asset library

Make keto bread look absolutely irresistible on camera

You're Perfect For This If You:

✅ Have 3-5 years as a designer in agency, brand, CPG, or FMCG environments

✅ Have a strong portfolio showing campaign work, brand design, and digital marketing

✅ Are proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign essential)

✅ Can either shoot and style food content yourself or have strong creative direction experience briefing and managing external creatives

✅ Understand what makes food brands ‘work’ - especially in health/wellness space

✅ Have experience designing for e-commerce, retail, and DTC brands

✅ Can juggle multiple projects independently and manage freelancers/agencies when needed

✅ Are West‑Yorkshire based and can be in our office one day per week

✅ Are a solo creative (not an agency)

Bonus points if:

• You've worked with food, CPG, or FMCG brands before
• You can shoot and edit video content yourself (but not essential — we work with freelancers too!)
• You've supported NPD launches from concept to shelf
• You understand what performs on social (especially Instagram & TikTok)
• You've worked with early‑stage or high‑growth brands
• You know the keto/low-carb space (or are excited to learn it!)

The Ideal Candidate

You can design a launch campaign in the morning and brief a photographer in the afternoon. You understand brand strategy, conversion design, and how to make healthy food look incredible - whether you're creating it yourself or directing others to bring your vision to life. You're comfortable wearing multiple hats - designing retail pitch decks, briefing and managing freelance videographers, optimising email templates, and creating social content. You know when to roll up your sleeves and do it yourself, and when to bring in specialist help.

You thrive on the variety and impact of working directly with a growing brand where your work influences revenue. You get excited about food brands, you follow the health & wellness space, and you probably have strong opinions about packaging design!

Why HeyLO!?

🚀 Real impact - Your work directly influences product launches, campaign performance, and revenue growth

🎨 Creative ownership - Be the creative voice behind a fast‑scaling brand

🔄 Flexibility - Part‑time structure, mostly remote, work around your life

🍞 Great product - Work on keto bread that thousands love! (and we'll keep you stocked)

📈 Growth potential - As we scale to £15m by 2029, this role could evolve into Creative Lead/Director

🤝 Small team, big impact - Work directly with our founder and see your ideas come to life fast

💪 Mission‑driven - Help people discover food freedom without compromise

🎬 Creative network - Work with and manage a roster of talented freelancers and agencies

The Details

• Location: Leeds-based (1 day/week in office, rest remote)
• Commitment: Part‑time (approximately 2.5 days per week - to be discussed)
• Experience: 3-5 years in design, with content/production or creative direction experience
• Start date: ASAP
• Salary: £15k-£20k dependent on experience and structure (£30k-£40 FTE)

How to apply:

Send your CV to the email below