Design and Digital Content Manager - Exclusive Leisure Golf Attraction

Flow Sports Personnel Ltd; Scotland; On-site; GBP 35,000 - 55,000; Full time

Job summary

A renowned hospitality and leisure destination in Aberdeenshire is seeking a Design and Digital Content Manager. The successful candidate will be responsible for managing online promotional campaigns, designing creative digital marketing collateral, and managing the company's social media presence. Ideal applicants will have experience in a similar role, digital marketing expertise, and a degree in Graphic Design or Marketing.

Qualifications

• Previous experience in a similar role.
• Experience within the hospitality, sport or leisure industry is beneficial.
• Exceptional IT skills and proficiency in digital platforms.
• Proven track record of engaging brand-specific content.

Responsibilities

• Manage online promotional campaigns for UK and overseas markets.
• Design digital marketing collateral for all platforms.
• Develop social media content to engage audiences.
• Oversee the company’s digital assets.
• Edit and develop digital collateral for marketing.
• Grow the company’s social media presence.

Skills

Online promotional campaigns management

Creative digital advertising design

Social media content development

Photography and film archival management

Social media and digital marketing collaboration

Digital asset management

Editing digital collateral

Online member portal management

Tracking marketing effectiveness

Education

Graphic Design or Marketing Degree

Tools

Google Suite

Adobe Suite (InDesign)

Job description

Our client runs a world renowned international visitor destination and five‑star golf resort. They are currently in the process of expanding their industry leading team and are looking to recruit a Design and Digital Content Manager for their site based in Aberdeenshire.

Key Duties & Responsibilities

• Manage the online promotional campaigns for UK and overseas markets
• Design and create creative and inspiring digital advertising and marketing collateral for use across all platforms
• Develop new social media and digital content to engage and build new and existing audiences
• Manage and develop the company s photography and film archive for current and future use
• Work with external agencies and partners on the delivery of high impact social media and digital campaigns
• Update and oversee the business s digital assets for tour operators, travel agents, golf publications, industry magazines, social media outlets and online platforms
• Edit and develop all digital collateral including web pages, brochures, leaflets, adverts, commercials and social media posts
• Manage and develop the online member portal and website content
• Manage and grow the company s social media presence, keeping up to date with digital communication trends and opportunities
• Assist with the analysis of all marketing and communications activities through surveys, feedback forms and other developed tools

Qualifying Criteria

• Previous experience in a similar role
• Experience within the hospitality, sport or leisure industry (beneficial)
• Relevant qualifications such as Graphic Design or Marketing Degree
• Exceptional IT skills, with proficiency in Google, Adobe Suite (InDesign) and Meta and a comprehensive working knowledge of social media and digital platforms
• Ability to demonstrate a track record of sustained growth in digital content use including the ability to shape, manage and deliver accurate and engaging brand specific content
• Creative with a keen eye for detail and strong design instincts