Deputy Director of Digital Marketing

The Growth Company; Manchester; On-site; GBP 60,000 - 85,000; Full time

Job summary

A leading growth-focused organization in Manchester seeks a Deputy Director of Digital Marketing to innovate and lead digital marketing strategies. This role emphasizes AI, automation, and data-driven marketing and entails responsibility for developing digital strategies, overseeing team performance, and collaborating with stakeholders. Join a forward-thinking team and enhance the organization's marketing impact.

Qualifications

• Proven experience leading digital marketing strategy and delivery at a senior level.
• Strong understanding of AI tools, automation, analytics, and performance marketing.
• Excellent stakeholder management and communication skills.

Responsibilities

• Lead the development and implementation of digital and social media strategies.
• Oversee service design and transformation with AI integration.
• Manage and mentor digital, design, and marketing teams.

Skills

Digital marketing strategy

AI tools

Automation

Analytics

Stakeholder management

Social media platforms

Tools

Funnel

HubSpot

Microsoft Dynamics

Zoho

Job description

The Growth Company’s (GC) Group Marketing team is excited to offer a fantastic new opportunity for a Deputy Director of Digital Marketing. In this strategic leadership role, you will drive innovation and performance across GC’s digital channels, with a strong emphasis on AI, automation, and data‑driven marketing to support client acquisition and retention.

Key Responsibilities

• Lead the development and implementation of digital and social media strategies to enhance brand visibility and stakeholder engagement.
• Oversee service design and transformation, including the integration of AI‑powered systems and automation.
• Manage and mentor digital, design, and marketing teams, building digital confidence and capability across the Group.
• Drive the adoption of emerging technologies and tools to optimise digital marketing performance, including SEO, paid media, CRM, and analytics.
• Collaborate with Heads of Marketing to plan, execute, and evaluate strategic campaigns aligned with GC’s priorities.
• Chair the Group Marketing Board and explore the use of AgenticAI to enhance campaign delivery.
• Work closely with internal departments, external partners, and agencies to ensure digital marketing supports wider organisational goals.
• Ensure compliance with GC policies and regulatory guidelines, including accessibility, AI policy, social media policy, and data protection.
• Provide regular performance reports and actionable insights to senior leadership using GC’s reporting platforms.

About You

• Proven experience leading digital marketing strategy and delivery at a senior level.
• Strong understanding of AI tools, automation, analytics, and performance marketing.
• Excellent stakeholder management and communication skills.
• Ability to translate strategic objectives into actionable digital plans and insights.
• Experience managing cross‑functional teams and external agencies.

Skills Required

• Familiarity with platforms such as Funnel, HubSpot, Microsoft Dynamics, Zoho.
• Experience in public sector, multi‑brand or complex matrix organisations (desirable).
• Fully conversant with all major social media platforms and third‑party measurement tools.
• Ability to coach teams to work alongside AI agents and shift towards strategic, creative oversight.

At GC, safeguarding the welfare of all individuals including vulnerable adults and young people is a top priority, and we expect all staff to uphold this standard. All appointments follow Safer Recruitment Procedures, including a DBS check carried out by Due Diligence Limited (DDC Ltd), at no cost to the successful candidate.

Please note: It is a legal offence to apply for a role involving regulated activity if you are on the Barred List.

We are committed to increasing workforce diversity and offer a guaranteed interview to applicants who meet the essential criteria and either have a disability or are from a diverse ethnic community. If this applies to you, you can request consideration under this scheme during the application process. Your request will be shared only with the Hiring Manager and Internal Recruitment Team.

We also aim to make our recruitment process inclusive and accessible. If you need reasonable adjustments or have any general enquiries at any stage or the recruitment process, please contact [e-mail] or call us on 0161 237 4447.

Examples

• Meeting the hiring manager or touring the venue in advance
• Extra time for tasks
• Interview questions shared beforehand
• Accessibility software or equipment for assessments

We’re proud to support the Ban the Box campaign, which helps people with convictions access job opportunities. As part of this, we’ve removed questions about convictions from the initial application stage.

GC is committed to fostering a culture of flexibility and agile working. Many roles will increasingly support full agile arrangements. If you require more permanent flexibility, we encourage you to discuss this during your interview so your request can be considered early in the process.

All GC colleagues will work inline with the Health & Safety at work act and the GC Health & Safety Policy.