Deputy director of audiences

Hachette UK; City Of London; On-site; GBP 70,000; Full time

Job summary

A leading cultural organization in London is seeking a deputy director of audiences to shape their audience strategy and drive engagement. The ideal candidate will have strong leadership skills, a passion for collaboration, and a commitment to diversity. This role involves overseeing various teams to create transformative experiences for visitors and digital participants. A competitive salary of £70,000 per annum is offered.

Qualifications

• Proven leadership experience in a cultural or creative organization.
• Ability to innovate and drive engagement among diverse audiences.
• Strong collaborative and communication skills.

Responsibilities

• Define and deliver an ambitious audience strategy.
• Oversee team operations across various audience touchpoints.
• Elevate the organization's profile nationally and internationally.

Skills

Leadership

Collaboration

Creativity

Operational excellence

Data analysis

Marketing

Job description

Closing date: 18th November 2025 at 9am

Salary: £70,000 per annum

Ready to bring ambition, insight, and imagination to one of the most exciting cultural organisations in the world? This senior-level role could be for you.

This is a rare opportunity to shape how millions engage with one of the world’s most iconic theatres, both in London and across the globe, and ensure our audience is central in decision-making across the entire organisation.

As deputy director of audiences, you will play a pivotal role in defining and delivering our ambitious audience strategy, with a strong focus on engaging people under 35 and expanding our reach through a bold, innovative digital content programme.

You will lead the charge in:

• Bringing the Globe to audiences everywhere through compelling storytelling, and impactful data.
• Creating a vibrant, inclusive and inspiring welcome to everyone who interacts with our work.
• Elevating our profile nationally and internationally, with coverage that deepens our global presence.
• Develop our offer to cultural tourists visiting our iconic venue.
• Work with the director of audiences to unlock new opportunities, from creative brand partnerships to major commercial ventures - both onsite, offsite, and online.

Your portfolio will span every touchpoint of the Globe’s audience experience. You will oversee and inspire teams across visitor and online experience, ticketing, retail, digital engagement, brand and design, marketing, data and insight, press and media relations, and external affairs. Together, you will create seamless, memorable, and transformative experiences for every visitor, viewer, and digital participant.

What we are looking for:

• We are looking for a leader who combines a love of collaboration among teams with operational excellence - someone with the creativity to innovate, the rigour to deliver, and the influence to inspire.
• This role is about shaping how the Globe is seen, felt, and experienced by the world.
• If you are ready to bring ambition, insight, and imagination to one of the most exciting cultural organisations in the world, we would love to hear from you.

We are committed to improving diversity and inclusion across our organisation. Don’t meet every single requirement? Studies have shown that women and the Global Majority are less likely to apply for jobs unless they meet every single specification. If you’re excited about the role but your experience or qualifications don’t perfectly align, we encourage you to apply anyway. We particularly encourage applications from underrepresented groups such as the global majority, LGBTQA+, those with a disability and neurodiverse conditions.

Please state in your application that you found this role through Creative Access.