Deputy Director, Fundraising - Individual Giving and Legacies

Dignity Plc; City of Westminster; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading charity organization in the UK seeks a creative fundraising leader to lead a national campaign for assisted dying law reform. The role involves developing Individual Giving and Legacy programmes, utilizing data to enhance audience engagement, and collaborating across teams to achieve fundraising goals. Ideal candidates will have proven success in fundraising strategies, excellent team leadership, and a strong commitment to the organization's mission. This position offers a dynamic and impactful work environment.

Qualifications

• Proven success in individual giving and legacy fundraising.
• Strong knowledge of Individual Giving fundraising techniques.
• Experience of building relationships with stakeholders.
• Successful track record of leading high-performing teams.

Responsibilities

• Lead the strategic direction of Individual Giving and Legacy programmes.
• Monitor performance against targets and manage risks.
• Collaborate with teams on campaigns and reporting.
• Develop innovative fundraising products and stewardship journeys.

Skills

Fundraising strategy development

Data analysis

Relationship building

Budget management

Multi-channel marketing

Job description

Overview

An exciting opportunity to join the Dignity in Dying team and help lead a national campaign for assisted dying law reform. We are seeking an exceptional, creative fundraising leader who can bring their knowledge and skills to build on a successful fundraising programme to deliver long‑term transformation for a truly unique cause and organisation. As we move closer towards assisted dying law change across the UK, this role presents an exciting opportunity to be part of a high‑profile campaign and sister charity. It is critical for us to develop our Individual Giving, Membership, In Memory and Legacy programmes, ensuring they are audience‑led and can deliver the income growth that our future organisations will need. This role is integral to achieving our aims – leading the strategic development and management of all our individual giving income streams. To succeed in this role, you will understand the power of data and insight to help us improve our understanding of our audiences, develop new products – and increase income from individual giving and legacies. You will work collaboratively with senior leaders across the organisation on strategic cross‑organisational projects, at the same time helping to build a culture that recognises and reflects the importance of fundraising for long‑term and sustainable income. You'll also inspire and lead a busy, fast‑paced cross‑organisational team (finance, operations and database, digital and social media) to meet targets; and set, monitor and report on team budgets.

Responsibilities

• Lead the strategic direction of the Individual Giving and Legacy programme in line with the wider organisational strategy and continually monitor results and insights to assess performance against targets, proactively managing risks and providing accurate reporting
• Embed innovation and technology into strategic planning, adopting forward‑thinking tools and approaches
• Lead on budgeting for Individual Giving and Legacies, setting budgets, mapping out activity, reforecasting quarterly and reporting monthly on income and expenditure
• Plan and deliver individual giving and legacy campaigns end‑to‑end, working with colleagues on content creation, marketing, supporter journeys, stewardship and thanking
• Work closely with the Development Lead to build a robust mid‑value programme to increase supporter life‑time value, and support prospecting of major donors
• Work closely with the Director of Fundraising and campaigns, digital and media colleagues on cross‑organisational projects to increase net income, supporter reach and team efficiencies
• Build and nurture external network and strategic external partnerships that actively shape planning and decision‑making for your specialism and the wider organisation

Qualifications

• Proven success as a leader in individual giving and legacy fundraising, responsible for building and delivering fundraising strategies resulting in income growth
• Strong knowledge of a range of Individual Giving fundraising techniques, including acquisition and retention in digital, direct mail, in‑memory, legacy
• Experience of using data and insight to innovate new products and build stewardship journeys designed to maximise audience engagement
• Experience of building and sustaining successful relationships with internal and external stakeholders
• Proven track record of building a successful and high‑achieving team

Skills & Abilities

• Highly skilled at understanding and analysing complex data and utilising internal and external insights to make changes and improvements to strategy and programmes
• Proven ability of building and managing complex budgets and regular reporting of income and expenditure
• Proven ability of developing overarching plans for multi‑channel (especially digital) marketing campaigns and supporter journeys
• Ability to successfully collaborate with data teams to make strategic decisions and evaluate work
• Competent user of databases and analysis software

Personal Qualities & Attributes

• Proactive and able to prioritise and manage a cross‑team's workload
• Enjoy working in a fast‑paced environment with a test‑and‑learn attitude
• A confident communicator, both written and verbally
• Committed to learning and developing own skills to grow both self and organisational capabilities

Values

• Commitment to Dignity in Dying's vision and mission and organisational behaviours
• Commitment to Compassion in Dying's vision and mission and organisational behaviours

Organisational Behaviours

Leading by example: You lead by example through your behaviours and motivate others through your professional approach to work.
Trust and respect others: You are aware of your impact on others and treat other people with kindness and respect. You value diversity and listen carefully to understand the views of others.
Proactive and supportive team member: You work with others to reach a common goal by sharing information and supporting colleagues.
Strive to be the best: With a positive attitude, you work to a high standard to meet personal and organisational expectations.
Responsibility and initiative: You take ownership of your work and take responsibility for your actions and decisions. You use your initiative and take pride in what you do.

Dignity in Dying is the UK's leading campaign for assisted dying law reform. We fight for a compassionate assisted dying law for terminally ill, mentally competent adults. We are a national campaign and membership organisation campaigning for change across the UK.