Deputy Director, Fundraising - Individual Giving and Legacies

Dignity in Dying; City Of London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A prominent charity organization in the UK seeks an exceptional fundraising leader to drive its Individual Giving and Legacy programmes. This role is crucial for leading a high-profile campaign and requires proven success in individual giving fundraising, alongside strong data analysis skills. The ideal candidate will collaborate across teams to ensure innovative and audience-led fundraising strategies that bolster income growth. Join a passionate team dedicated to making impactful changes in the healthcare system through fundraising efforts.

Qualifications

• Proven success leading individual giving and legacy fundraising.
• Strong knowledge of fundraising techniques including digital and direct mail.
• Experience using data for innovative product development.
• Proven track record of building successful relationships.

Responsibilities

• Lead strategic direction of Individual Giving and Legacy programme.
• Budgeting for Individual Giving and Legacies, reporting on income.
• Plan and deliver end-to-end campaigns for individual giving.
• Collaborate with colleagues on cross-organisational projects.

Skills

Individual Giving fundraising techniques

Data analysis

Building relationships

Budget management

Digital marketing

Tools

Databases

Analysis software

Job description

An exciting opportunity to join the Dignity in Dying team and help lead a national campaign for assisted dying law reform.

About Us :

Dignity in Dying is the UK’s leading campaign for assisted dying law reform. We fight for a compassionate assisted dying law for terminally ill, mentally competent adults. We are a national campaign and membership organisation campaigning for change across the UK.

Compassion in Dying is a national charity working to amplify people’s voices, shift attitudes and drive changes to the healthcare system so people’s end-of-life decisions are heard, understood and respected when it matters most. We support people to start honest conversations about death and dying, and record and revisit their wishes whenever they want to.

The Role

We are seeking an exceptional, creative fundraising leader who can bring their knowledge and skills to build on a successful fundraising programme to deliver long-term transformation for a truly unique cause and organisation.

As we move closer towards assisted dying law change across the UK, this role presents an exciting opportunity to be part of a high-profile campaign and sister charity. It is critical for us to develop our Individual Giving, Membership, In Memory and Legacy programmes, ensuring they are audience-led and can deliver the income growth that our future organizations will need.

This role is integral to achieving our aims – leading the strategic development and management of all our individual giving income streams.

To succeed in this role, you will understand the power of data and insight to help us improve our understanding of our audiences, develop new products - and increase income from individual giving and legacies. You will work collaboratively with senior leaders across the organisation on strategic cross-organisational projects, at the same time helping to build a culture that recognises and reflects the importance of fundraising for long-term and sustainable income. You’ll also inspire and lead a busy, fast-paced cross-organisational team (finance, operations and database, digital and social media) to meet targets; and set, monitor and report on team budgets.

This role offers an opportunity for a highly experienced and ambitious fundraising leader to join a supportive team, within a purpose-driven and focused organisation. As we reach a pivotal point in our campaign, we're looking for someone who brings innovative thinking and can adapt confidently to a fast-evolving environment.

Key Responsibilities

• Lead the strategic direction of the Individual Giving and Legacy programme in line with the wider organisational strategy and continually monitor results and insights to assess performance against targets, proactively managing risks and providing accurate reporting
• Embed innovation and technology into strategic planning, adopting forward-thinking tools and approaches.
• Lead on budgeting for Individual Giving and Legacies, setting budgets, mapping out activity, reforecasting quarterly and reporting monthly on income and expenditure.
• Plan and deliver individual giving and legacy campaigns end-to-end, working with colleagues on content creation, marketing, supporter journeys, stewardship and thanking.
• Work closely with the Development Lead to build a robust mid-value programme to increase supporter life time value, and support prospecting of major donors.
• Work closely with the Director of Fundraising and campaigns, digital and media colleagues on cross-organisational projects to increase net income, supporter reach and team efficiencies.
• Build and nurture your external network and strategic external partnerships that actively shape planning and decision-making for your specialism and the wider organisation.
• Ensure all Individual Giving and Legacy campaigns, appeals and products are fully compliant and be a proactive leader in understanding and applying all fundraising compliance requirements including data compliance, the fundraising code of practice etc

Person Specification

Experience

• Proven success as a leader in individual giving and legacy fundraising, responsible for building and delivering fundraising strategies resulting in income growth
• Strong knowledge of a range of Individual Giving fundraising techniques, including acquisition and retention in digital, direct mail, in memory, legacy
• Experience of using data and insight to innovate new products and build stewardship journeys designed to maximise audience engagement
• Experience of building and sustaining successful relationships with internal and external stakeholders
• Proven track record of building a successful and high achieving team

Skills and abilities

• Highly skilled at understanding and analysing complex data and utilising internal and external insights to make changes and improvements to strategy and programmes
• Proven ability of building and managing complex budgets and regular reporting of income and expenditure
• Proven ability of developing over-arching plans for multi-channel (especially digital) marketing campaigns and supporter journeys
• Ability to successfully collaborate with data teams to make strategic decisions and evaluate work
• Competent user of databases and analysis software

Personal Qualities & Attributes

• Proactive and able to prioritise and manage a cross-team’s workload
• Enjoy working in a fast-paced environment with a test and learn attitude
• A confident communicator, both written and verbally
• Be committed to learning and developing your own skills to grow both themselves and the organisations capabilities.

Values :

• Commitment to Dignity in Dying’s vision and mission and organisational behaviours.
• Commitment to Compassion in Dying’s vision and mission and organisational behaviours.

Organisational Behaviours

• Leading by example - You lead by example through your behaviours and motivate others through your professional approach to work.
• Trust and respect others - You are aware of your impact on others and treat other people with kindness and respect. You value diversity and listen carefully to understand the views of others.
• Proactive and supportive team member - You work with others to reach a common goal by sharing information and supporting colleagues.
• Strive to be the best - With a positive attitude, you work to a high standard to meet personal and organisational expectations.
• Responsibility and initiative - You take ownership of your work and take responsibility for your actions and decisions. You use your initiative and take pride in what you do.