Demand Marketing Manager

The Access Group; Leicester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading technology solutions provider in Leicester seeks a Demand Marketing Manager to drive demand for digital learning solutions. You will lead multi-channel campaigns and collaborate with various teams to ensure effective demand generation. Candidates should have extensive marketing experience, preferably in B2B edtech, and strong data analysis skills. This role offers competitive salary and a blended working approach, fostering a supportive and inclusive culture.

Benefits

Competitive salary

25 days holiday

Matched pension scheme

Charity day

Qualifications

• Extensive experience in marketing, including strategic planning and execution.
• Background in edtech or corporate learning sectors within a B2B context.

Responsibilities

• Lead multi-channel campaigns to generate leads.
• Develop and optimize tactics for marketing-qualified leads.
• Collaborate with teams to create effective demand generation strategies.
• Utilize tools and data analysis for campaign optimization.

Skills

Marketing experience

Data analysis skills

Experience with marketing automation tools

Collaboration skills

Job description

Demand Marketing Manager – Access Learning

Access Learning marketing team, you will spearhead key initiatives to drive demand for our digital learning solutions. Collaborating with marketing, GTM teams, propositions, and sales, you'll work closely with the Divisional Marketing Director to ensure the success of our demand generation efforts.

Day-to-day, you will:

• Lead multi-channel campaigns to generate leads, acquire customers, and align with global growth strategy.
• Develop and optimize always-on tactics to maintain a steady flow of marketing-qualified leads (MQLs) and improve conversion rates.
• Collaborate with content teams, media partners, and stakeholders to create, execute, and measure effective demand generation strategies.
• Utilize marketing automation tools and data analysis to track performance, optimize campaigns, and support account-based marketing initiatives.

Your skills and experiences might also include:

• Extensive experience in marketing, including strategic planning and execution, with a solid understanding.

Background in edtech or corporate learning sectors within a B2B context, or a willingness to develop expertise in these areas.

We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together. Love Work. Love Life. Be You.

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We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you? We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career.

On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you.

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