Demand Generation Strategist

Vista Equity Partners Management, LLC; City Of London; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading digital commerce platform company is seeking an EMEA Demand Generation Strategist to optimize new pipeline acquisition. This role involves driving qualified leads to the sales team, executing strategic marketing campaigns, and managing vendor-driven programs. Ideal candidates should have experience in demand generation, project management skills, and familiarity with marketing automation tools. Join a remote-friendly team with excellent growth potential.

Qualifications

• Experience in demand generation or marketing roles, preferably in tech.
• Strong project management skills to handle vendor-driven programs.
• Ability to generate account-based marketing campaigns to drive engagement.

Responsibilities

• Project manage vendor-driven programs like content syndication, events, and webinars.
• Generate account-based marketing campaigns to drive intent and engagement.
• Manage EMEA-based demand generation marketing campaigns across multiple channels.

Skills

Project management

Account-based marketing

Email marketing

Lead generation

Marketing automation

Tools

Hubspot

Job description

Overview

As the EMEA Demand Generation Strategist at KIBO, you will be responsible for optimizing new pipeline acquisition. Your primary focus will be driving qualified leads to the sales team, influencing the outbound strategy, scaling an account-based marketing strategy, and EMEA-based field marketing support. Your role will involve driving digital demand and executing strategic events and field marketing campaigns to predictably create a pipeline that converts to revenue.

About KIBO

KIBO is a composable digital commerce platform for B2C, D2C, and B2B organizations who want to simplify the complexity in their businesses and deliver modern customer experiences. KIBO is the only modular, modern commerce platform that supports experiences spanning B2B and B2C Commerce, Order Management, and Subscriptions. Companies like Ace Hardware, Zwilling, Jelly Belly, Nivel, and Honey Birdette trust KIBO to bring simplicity and sophistication to commerce operations and deliver experiences that drive value.

KIBO's cutting-edge solution is MACH Alliance Certified and has been recognized by Forrester, Gartner, IDC, Internet Retailer, and TrustRadius. KIBO has been named a leader in The Forrester Wave™: Order Management Systems, Q1 2025 and in the IDC MarketScape report “Worldwide Enterprise Headless Digital Commerce Applications 2024 Vendor Assessment”.

By joining Kibo, you will be part of a team of Kibonauts all over the world in a remote-friendly environment. Whether your job is to build, sell, or support Kibo’s commerce solutions, we tackle challenges together with the approach of trust, growth mindset, and customer obsession. If you’re seeking a unique challenge with amazing growth potential, then come work with us!

What You’ll Do

• Project manage vendor-driven programs, like content syndication through mediapartners, events, and webinars
• Generate account-based marketing campaigns that drive intent and engagement with our key accounts to generate pipeline
• Manage EMEA-based demand generation marketing campaigns from start to finish across channels such as email, paid media, paid search, social, third party and content syndication,with quantifiable results.
• Use marketing automation to improve lead outcomes, through email marketingand optimized lead flows, audience segmentation, and workflows (Hubspot)
• Maintain a feedback loop with sales to optimize lead generation, follow-upactivities, and conversion to pipeline
• Develop, execute and manage comprehensive events and field marketing campaigns that aligns with Kibo's marketing and sales goals