Demand Generation Marketing Manager

Novata; City Of London; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A leading ESG-focused technology company in London is seeking a Demand Generation Marketing Manager to drive high-quality leads and enhance brand market presence. This role involves executing multi-channel marketing campaigns, optimizing digital strategies, and crafting compelling content. Ideal candidates will have at least 3 years of demand generation marketing experience, strong copywriting skills, and proficiency in Google Ads. The position offers competitive compensation within a collaborative and mission-driven culture, along with flexible hybrid working arrangements.

Benefits

Competitive base salary and performance-based bonus

Equity ownership opportunities

Comprehensive health benefits

Robust leave policies

Flexible work environment

Qualifications

• 3+ years' experience in a fast-paced, high-growth marketing environment.
• Ability to write clear, persuasive, on-brand content.
• Experience in optimizing web and campaign pages.

Responsibilities

• Plan and execute demand generation campaigns across various channels.
• Lead global event marketing from concept to follow-up.
• Partner with the Performance Marketing Lead to optimize digital strategy.
• Craft compelling copy for ads and campaigns.
• Support SEO and conversion rate optimization initiatives.
• Track performance closely and share insights.

Skills

Growth or demand generation marketing experience

Strong copywriting skills

Event planning and delivery

Google Ads and LinkedIn campaigns experience

Familiarity with WordPress Elementor and HubSpot

Job description

Overview

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About Novata

Novata is a public benefit corporation founded by a unique consortium of leading foundations and private-sector organizations, including the Ford Foundation, the Omidyar Network, S&P Global, and Hamilton Lane. Our mission is to empower the private markets to build a more inclusive and sustainable form of capitalism. We do this by providing best-in-class technology and tools to help clients collect, analyze, benchmark, and report ESG (Environmental, Social, Governance) data. With a diverse, experienced, and mission-driven team, we are building a company that values both performance and purpose.

Novata is proud to have acquired Atlas Metrics to expand our global reach and expand our product innovation. Together, we make sustainability even simpler for private markets. Now, 400+ clients and over 13,000 companies worldwide count on Novata to make collecting, reporting, and acting on sustainability data easy.

Novata has a bold vision: to simplify sustainability for investors and companies around the world. You\'ll join a diverse, experienced team that\'s collaborative, ambitious, and driven to create meaningful impact for people and the planet.

Job Summary

We\'re looking for an ambitious Demand Generation Marketing Manager to own and execute campaigns that generate high-quality leads and accelerate Novata\'s brand growth and market presence. This is a hands-on role where you\'ll build and run multi-channel campaigns, shape growth strategies, and bring creative ideas to life across all marketing channels including events, digital, and content.

You\'ll thrive here if you\'re a collaborative marketer who loves experimenting with new channels, managing diverse stakeholders, and driving real pipeline impact.

What You\'ll Be Doing

• Plan and execute demand generation campaigns across digital, events, and partnerships to drive pipeline and revenue.
• Lead global event marketing from concept to follow-up, including roundtables, breakfasts, dinners, and third-party conferences. Deliver high-impact experiences that build community, showcase Novata\'s brand, and drive measurable results.
• Partner with the Performance Marketing Lead to shape and optimize Novata\'s digital strategy. Bring hands-on experience managing Google Ads and LinkedIn campaigns, and continually test new tactics to maximize reach, lead quality, and ROI.
• Craft compelling copy for ads, landing pages, emails, and campaigns that convert.
• Collaborate with creative, product, and commercial teams to build impactful campaigns that align with business goals.
• Support search engine optimisation (SEO), conversion rate optimisation (CRO), sales enablement and referral initiatives to maximise lead quality and conversion.
• Track performance closely, share insights, and make data-informed decisions to refine strategy.

About You

• 3+ years\' experience in growth or demand generation marketing, ideally in a fast-paced, high-growth environment.
• Strong copywriting skills, with the ability to write clear, persuasive, on-brand content.
• Ability to effectively communicate sustainability themes and product value aligned to global and regional prospect, client, and market opportunities.
• Proven experience planning and delivering events as part of an integrated marketing strategy.
• Skilled in building optimised, high-converting and AI-searchable web and campaign pages.
• Experience working in Google Ads and LinkedIn campaigns.
• A proactive, collaborative mindset and a can-do attitude. You\'re comfortable rolling up your sleeves and making things happen.
• Familiarity and experience working in Wordpress Elementor and Hubspot.

Important Notes

• This role is based in London, with hybrid working arrangements (2 days in office).
• Applicants must be located in and eligible to work in the UK. Unfortunately, we are unable to support visa applications or relocation at this time.

Benefits

• Competitive base salary and performance-based bonus
• Equity ownership opportunities
• Comprehensive health benefits packages (medical, dental, non-contributory pension scheme)
• Robust leave policies (PTO, parental leave, VTO)
• Flexible work environment with two days working from the London Office
• Mission-driven, collaborative, and inclusive culture

Why Join Us?

Novata is a mission-first company built to enable the private markets to drive more impact. We are at the unique intersection of ESG, the private markets, and mission driven impact. We do not rely on any external sources for this line; the content remains as provided. We have a highly aggressive growth plan to establish ourselves as the industry leader of ESG with immediate plans for product and international expansion.

Members of our leadership team have been globally recognized for their success as leaders of large public companies, founders of successful startups, leaders of established ESG organizations, and builders of robust tech platforms. We are passionate, highly motivated, and experienced individuals who embrace our diverse backgrounds. Together, we will become the platform of choice and a catalyst for a change in the way business is done.

Compensation

The pay range for this role is:

50,000 - 60,000 GBP per year (Hybrid (London, England, GB))