Demand Generation Marketing Manager

Armstrong Lloyd; City Of London; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A leading B2B SaaS recruitment firm is seeking a Demand Generation Marketing Manager to drive their outbound growth engine. This role involves designing campaigns, tracking performance metrics, and collaborating with sales and marketing teams. The ideal candidate will have proven experience in B2B SaaS demand generation and hands-on experience with data automation tools. The position offers a hybrid working environment and competitive compensation.

Benefits

Competitive package

Flexible working

Collaborative team environment

Qualifications

• Proven experience in B2B SaaS demand generation or outbound marketing.
• Experience with data and automation platforms.
• Understanding of ICP targeting and lead scoring.

Responsibilities

• Design and execute multi-touch outbound campaigns.
• Own the use of enrichment tools to maintain prospect databases.
• Track and report on outbound performance metrics.
• Run structured A/B tests for campaigns.
• Partner with sales and marketing teams for alignment.

Skills

B2B SaaS demand generation

Hands-on experience with data platforms

Lead scoring and outbound cadence design

Analytical mindset

Marketing-sales alignment

Tools

Cognism

HubSpot

Salesforce

Job description

Demand Generation Marketing Manager

Our client is a fast-growing B2B SaaS business powering communications solutions for businesses. Their products are used both through channel partners and directly by end customers via online subscription.

They're scaling fast. with international expansion and investing heavily in data-driven marketing to accelerate growth.

They are seeking a Demand Generation Marketing Manager to own and scale their outbound growth engine across both channel and direct markets. This is a hands‑on, data‑driven role that sits at the intersection of marketing, sales, and automation.

Location: Hybrid (London)

AS DEMAND GENERATION MARKETING MANAGER YOUR RESPONSIBILITIES WILL INCLUDE:

• Design and execute multi-touch outbound campaigns across email, LinkedIn, and SMS using automation tools
• Own the use of Cognism, ZoomInfo, and other enrichment tools to build and maintain clean, compliant prospect databases
• Track and report on outbound performance metrics including conversion rates, opportunity pipeline generated, and ROI per campaign
• Run structured A/B tests to improve response and conversion rates across campaigns
• Partner with sales, PPC, content, and lifecycle marketing teams to align outreach strategy and ensure seamless engagement

THE IDEAL DEMAND GENERATION MARKETING MANAGER WILL HAVE:

• Proven experience in B2B SaaS demand generation or outbound marketing, ideally targeting SMBs or channel partners
• Hands‑on experience with data and automation platforms such as Cognism
• Deep understanding of ICP targeting, lead scoring, and outbound cadence design
• Strong analytical mindset - confident with performance reporting and data analysis tools
• Understanding of marketing‑sales alignment and CRM workflows (HubSpot, Salesforce, or similar)

WHY JOIN THIS BUSINESS AS THEIR DEMAND GENERATION MARKETING MANAGER?

• Opportunity to shape the outbound marketing engine of a fast-growing SaaS business
• Work across multiple brands and market types (channel and direct)
• Real autonomy to test, learn, and scale campaigns
• Hybrid, flexible working with a collaborative and ambitious marketing team
• Competitive package for the successful candidate

Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.