Demand Generation Marketing Manager

Armstrong Lloyd; Camden Town; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A fast-growing B2B SaaS business in London is seeking a Demand Generation Marketing Manager to lead their outbound marketing efforts. This role involves designing campaigns, managing prospect databases, and analyzing performance metrics. The ideal candidate has experience in B2B SaaS marketing, strong analytical skills, and familiarity with data automation tools. Join a collaborative team that offers real autonomy and competitive compensation in a hybrid work setting.

Benefits

Competitive package

Flexible working

Opportunity for autonomy in campaigns

Qualifications

• Proven experience in B2B SaaS demand generation or outbound marketing.
• Hands-on experience with data and automation platforms.
• Strong analytical mindset for performance reporting and data analysis.

Responsibilities

• Design and execute multi-touch outbound campaigns.
• Own cleans and maintains prospect databases.
• Track and report on outbound performance metrics.
• Run structured A/B tests for campaigns.
• Align outreach strategy with sales and marketing teams.

Skills

B2B SaaS demand generation or outbound marketing

Experience with data and automation platforms

Analytical mindset

Lead scoring and outbound cadence design

Tools

Cognism

HubSpot

Salesforce

Job description

Overview

Demand Generation Marketing Manager

Our client is a fast-growing B2B SaaS business powering communications solutions for businesses. Their products are used both through channel partners and directly by end customers via online subscription. They're scaling fast with international expansion and investing heavily in data-driven marketing to accelerate growth. They are seeking a Demand Generation Marketing Manager to own and scale their outbound growth engine across both channel and direct markets. This is a hands-on, data-driven role that sits at the intersection of marketing, sales, and automation.

Location: Hybrid (London)

Responsibilities

• Design and execute multi-touch outbound campaigns across email, LinkedIn, and SMS using automation tools
• Own the use of Cognism, ZoomInfo, and other enrichment tools to build and maintain clean, compliant prospect databases
• Track and report on outbound performance metrics including conversion rates, opportunity pipeline generated, and ROI per campaign
• Run structured A/B tests to improve response and conversion rates across campaigns
• Partner with sales, PPC, content, and lifecycle marketing teams to align outreach strategy and ensure seamless engagement

Qualifications

• Proven experience in B2B SaaS demand generation or outbound marketing, ideally targeting SMBs or channel partners
• Hands-on experience with data and automation platforms such as Cognism
• Deep understanding of ICP targeting, lead scoring, and outbound cadence design
• Strong analytical mindset - confident with performance reporting and data analysis tools
• Understanding of marketing-sales alignment and CRM workflows (HubSpot, Salesforce, or similar)

Why Join

• Opportunity to shape the outbound marketing engine of a fast-growing SaaS business
• Work across multiple brands and market types (channel and direct)
• Real autonomy to test, learn, and scale campaigns
• Hybrid, flexible working with a collaborative and ambitious marketing team
• Competitive package for the successful candidate

Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process