Demand Generation Manager (ABM) Enterprise SaaS

CreativeX; York and North Yorkshire; Hybrid; GBP 68,000 - 92,000; Full time

Job summary

A dynamic marketing company in the United Kingdom is seeking a hands-on Demand Generation Manager. In this role, you will build and execute ABM strategies while collaborating with various teams. The ideal candidate has 4–6+ years in B2B SaaS demand generation and a proven track record in ABM ownership. The company offers a competitive salary, generous time off, and a comprehensive benefits package.

Benefits

Fully paid medical, dental, and vision insurance

Generous time off and bank holidays

Education budget for learning experiences

Annual subscription to mental wellbeing apps

Monthly professional coaching

Competitive salary and commission plan including stock options

4-month full pay parenting leave

Employee contributions to a 401(k)

Qualifications

• 4–6+ years in B2B SaaS demand gen.
• Proven ABM ownership targeting enterprise.
• Demonstrated impact on $100k+ ACV deals.
• Experience in lean environments as the demand gen owner.

Responsibilities

• Own ABM strategy and execution for strategic accounts.
• Build lifecycle programs and always-on nurture.
• Set cadences and dashboards with RevOps.
• Partner with SDR leadership on campaigns and content.
• Define test plans, measure results, and scale effective practices.

Skills

B2B SaaS demand generation

Account Based Marketing (ABM)

Salesforce

HubSpot

Analytics

Collaborative communication

Tools

Salesforce

HubSpot

Marketo

6sense

Demandbase

Terminus

Job description

About the role We’re hiring a hands‑on Demand Generation Manager to stand up our demand engine from the ground up. You’ll design and run our ABM motion (1:few and 1:1 for strategic accounts), partner tightly with SDRs, and establish the operating rhythms and reporting. This is a builder role: you’ll bring playbooks you trust, adapt them to our context, and iterate fast.

What you’ll do

• Own ABM strategy and execution for strategic accounts (start with ~50–100), layering 1:few and 1:1 programs.
• Build lifecycle programs and always‑on nurture (prospects, closed‑lost, and churned).
• Set cadences and dashboards with RevOps for qualified meetings, opportunity creation, and sourced/influenced pipeline.
• Partner with SDR leadership on targeting, handoffs, SLAs, and feedback loops; enable SDRs with campaigns and content.
• Define test plans, measure what matters, and scale only what performs.
• Evaluate and implement tooling with Marketing/RevOps (Salesforce, HubSpot; potential ABM platforms).
• Deliver a clear 30–60–90 plan and evolve it into repeatable playbooks.

What you’ve done

• 4–6+ years in B2B SaaS demand gen within Series A–B (roughly $10–50M ARR) or comparable growth stages.
• Proven ABM ownership targeting enterprise; comfortable multi‑threading complex deals.
• Demonstrated impact at $100k+ ACV—can show metrics that tie activity to pipeline and revenue.
• Built programs in lean environments (often the only demand gen owner) and shipped end‑to‑end.
• Tooling fluency: Salesforce, HubSpot (Marketo a plus). Nice‑to‑have: experience with 6sense, Demandbase, or Terminus.
• Operate analytically, communicate crisply, and collaborate well across Sales, SDR, RevOps, and Marketing.

What we Offer:

Fully paid medical, dental, and vision (US) and Private Medical Insurance and Health Cash Plan (UK)

✈️ Generous time off + bank holidays

Education budget to be used for individual learning experiences or grouped with your team for joint learning

Annual subscription to Calm and Headspace for your mental wellbeing

Monthly coaching to talk to a trained professional about career goals, relationships, and personal development

Competitive salary and commission plan including stock options, as we believe that everyone should have a stake in the business

4‑month full pay parenting leave for all employees who have been with the company for one (1) year

Employee contributions to a 401(k) once they have completed their eligibility period

CreativeX provides equal employment opportunity for all applicants and employees.

As part of our commitment to maintaining a safe and secure workplace, CreativeX conducts standard right to work and background checks on all potential employees. This process is designed to verify the accuracy of information provided by candidates and to ensure a safe environment for all employees. Background checks are conducted via a secure third party application and in compliance with all applicable laws and regulations.

Compensation Band 90K–$120K USD Base