Demand Generation Manager

LSC; Stoke-on-Trent; Hybrid; GBP 42,000 - 45,000; Full time

Job summary

A leading marketeer organization in the UK is seeking a Demand Generation Manager to develop and execute an integrated marketing strategy. You will oversee multi-channel campaigns, manage a small team, and track performance metrics to ensure growth. The ideal candidate has extensive experience in B2B/B2C demand generation and is proficient in HubSpot. Competitive salary and benefits, including 30 days of holiday.

Benefits

30 days holiday including Public Holidays

Company pension

Laptop or Tablet

Free parking

Free services for dependants

Qualifications

• Proven experience in demand generation within a B2B or B2C service business.
• Strong understanding of lead management and conversion optimisation.
• Exceptional analytical skills; comfortable with data and reporting.

Responsibilities

• Develop and deliver an integrated demand generation strategy.
• Design and execute multi-channel campaigns across B2B and B2C audiences.
• Track and report on funnel performance, identifying key trends.

Skills

Demand generation experience

Analytical skills

Marketing funnel understanding

HubSpot proficiency

Copywriting

Education

Degree in Marketing, Business, or related field

Tools

HubSpot

Google Analytics

Mailchimp

Adobe Creative Suite

Job description

Demand Generation Manager

Salary: £42-£45k with OTE £50k

Location: SK8 7ES (Cheadle) or ST1 5PJ (Stoke-on-Trent)

Are you a growth‑focused marketeer who loves turning strategy into measurable results? Do you thrive in fast‑paced environments where data, creativity, and performance meet?

An exciting opportunity has arisen at LSC for a hands‑on Demand Generation Manager to drive awareness, engagement, and lead generation across our national B2B and B2C audiences.

The Role…

We’re looking for a results‑driven, analytical, and creative marketer to own our end‑to‑end demand generation strategy — from campaign planning and content creation to lead capture and conversion. You’ll combine marketing automation, paid media, and insight‑driven decision making to fuel both our school partnerships (B2B) and parent engagement (B2C).

Working as part of the management team, you’ll lead our marketing function with a focus on ROI, pipeline growth, and customer acquisition. This is a hands‑on role for someone who enjoys both strategy and execution.

What you will be doing …

Strategy & Leadership

• Develop and deliver an integrated national demand generation strategy aligned to company growth goals.
• Own key marketing performance metrics, including lead volume, cost per lead (CPL), conversion rate, and return on investment (ROI).
• Lead, coach, and develop a small marketing team — setting clear priorities, KPIs, and rhythms.
• Manage marketing budgets and allocate spend for maximum impact.

Campaign Execution

• Design and execute multi‑channel campaigns (email, paid social, paid search, organic, and partnerships) across B2B and B2C audiences.
• Create and test conversion pathways — landing pages, CTAs, and lead magnets — to optimise the customer journey.
• Build automation and nurture sequences within HubSpot to engage and convert leads effectively.
• Develop and maintain a content calendar aligned with seasonal peaks, new product launches, and national campaigns.

Data, Insights & Optimisation

• Set up robust analytics and attribution across all channels using HubSpot, Google Analytics, and paid media dashboards.
• Track and report on funnel performance, from impressions to revenue, identifying key trends and opportunities.
• Implement lead scoring, segmentation, and personalisation strategies to improve conversion rates.
• Drive a test‑and‑learn culture, using A/B testing to continuously improve campaign performance.

Content & Collaboration

• Partner with the Sales and Operations Directors to align lead generation with school acquisition and retention targets.
• Collaborate with Regional Managers and Recruitment to design campaigns that support both customer and candidate pipelines.
• Work with the Quality and Education teams to showcase LSC’s impact through case studies, testimonials, and results‑driven content.

Brand & Thought Leadership

• Position LSC as the national authority in primary PPA Cover and wrap‑around childcare through storytelling, PR, and digital content.
• Develop high‑quality thought‑leadership materials that strengthen trust with schools, parents, and partners.
• Ensure all marketing communications reflect LSC’s brand values, tone, and visual identity consistently.

About Us

LSC are a market leading team of primary school subject specialists delivering PPA cover, with expertise in MFL, Drama, PE, Art, Music and wrap‑around care in over 250 primary schools across the UK. Our trusted team of practitioners is made up of over 300 teachers, coaches, mentors, subject leads and other passionate educators. Learn more about our services for primary schools by visiting lsceducate.co.uk or if you would like to see what out of school clubs we have available to parents and families, visit wearelsc.co.uk.

We would love to meet someone with …

Essential

• Proven experience in demand generation, growth, or performance marketing within a B2B or B2C service business.
• Strong understanding of the full marketing funnel, lead management, and conversion optimisation.
• Advanced user of HubSpot (or equivalent CRM/automation system) Mailchimp and Google Analytics.
• Confident using paid media platforms (Meta, LinkedIn, Google Ads) and email marketing tools.
• Exceptional analytical skills — comfortable with data, reporting, and insight‑driven decision making.
• Excellent communicator and copywriter with an ability to turn insights into compelling campaigns.
• Ability to manage multiple projects, budgets, and stakeholders simultaneously, leading our small marketing team of 3.

Desirable

• HubSpot certification or experience building automated marketing journeys.
• Experience in education or child‑focused sectors.
• Knowledge of HTML/CSS or design tools (Adobe Creative Suite, Canva).
• Degree in Marketing, Business, or related field.
• Good knowledge of Microsoft Office.

What success looks like…

• 20%+ year‑on‑year growth in qualified leads.
• Improved conversion rates through the marketing funnel.
• Consistent monthly lead flow aligned with sales targets.
• Measurable ROI from paid, email, and automation campaigns.
• Enhanced visibility and authority for LSC in the education market.
• A motivated, data‑driven marketing team that learns and grows continuously.

What is in it for you …

• Salary between £42-£45,000 with OTE to £50,000
• 30 days holiday including Public Holidays
• Company pension
• Laptop or Tablet
• Free parking
• Free services for dependants, such as attendance at our holiday clubs
• A values‑led, high‑growth organisation where your work directly drives impact. Our team; Play, as a team… Own it!… Strive to improve, everywhere!… Be a role model… Bring the passion… Create Memorable experiences