Demand Generation Manager

ECI Software Solutions; Lincoln; Hybrid; GBP 52,000 - 58,000; Full time

Job summary

A software solutions company in Lincoln is seeking a Demand Generation Manager to drive marketing campaigns and strategies that lead to measurable growth. This new position offers a unique opportunity to take ownership and make a significant impact in a collaborative environment. Candidates should possess a BA in Marketing or a related field, along with at least five years of B2B marketing experience. The role includes building demand plans, aligning with sales strategies, and measuring campaign success, alongside competitive benefits and a hybrid working model.

Benefits

Competitive salary

Bonus structure

Clear growth opportunities

Hybrid working possibilities

Competitive benefits including pension

Qualifications

• Five years of relevant B2B marketing experience.
• Experience with demand models and pipeline forecasting.
• Solid understanding of multi-channel marketing.

Responsibilities

• Manage demand generation programs for new business and existing customers.
• Build yearly demand and campaign plans.
• Align plans with Sales and Marketing teams.

Skills

B2B marketing experience

Data analysis

Strong written communication

Digital marketing

Education

BA degree in Marketing, Business or related field

Tools

Salesforce or CRM campaigns

Job description

Career Opportunities with ECI Software Solutions

A great place to work.

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Demand Generation Manager

Location: Lincoln, UK (must live within 25 miles from the office)

About ECI Software Solutions

At ECI we build software that supports companies in manufacturing and construction. These organizations make real products and real impact every single day. Our ERP solutions give them control over their processes, insight into their performance and the ability to grow with confidence. Clear information and smart workflows that help instead of complicating. That is what we stand for.

We work for companies that invest in craftsmanship and innovation. They deserve technology that makes their work smarter and future proof. Our software does exactly that by helping them plan, produce and deliver efficiently and sustainably.

Within ECI you will find a mix of experienced professionals and new talent with fresh ideas and ambition. Knowledge sharing, development and teamwork are part of our everyday culture. We are open, supportive and focused on achieving success together.

It is no coincidence that we have received the Great Place to Work award five years in a row. It reflects how we invest in people, provide opportunities and create an environment where everyone can feel valued and can grow.

About the role

We’re looking for a Demand Generation Manager who enjoys creating momentum, building data-informed marketing campaigns and turning strategy into measurable pipeline growth. This is a new role in our UK office and a great opportunity for someone who wants ownership and visible impact. You’ll be based in our Lincoln office where around 60 colleagues support both the UK and global teams. You will work closely with a small and ambitious Sales and Marketing team of 4 direct colleagues and collaborate with teams across Europe and the US. If you enjoy improving processes, testing new approaches and helping shape a mature demand model, this role will suit you well.

What you’ll do

You will take responsibility for demand generation programs across both new business and existing customers. Your work includes:

• Building yearly demand and campaign plans
• Aligning messaging and channels with Sales, Product Marketing and BDR teams
• Planning and prioritizing activities using Asana and sprint methodology

You translate strategy into delivery which means:

• Running campaigns across multiple channels together with internal teams and external agencies
• Measuring performance and refining based on insights
• Ensuring alignment with key stakeholders throughout delivery

Lead nurturing and account-based marketing is also part of this role:

• Developing nurture flows across the full funnel
• Monitoring conversion and adjusting content and touchpoints
• Supporting forecasting and reporting accuracy

Who you are

You bring experience and confidence in running demand programs within a B2B environment. You communicate clearly, enjoy collaboration and are comfortable taking ownership.

We’re looking for

• A BA degree in Marketing, Business or a related field
• At least five years of relevant B2B marketing experience
• Experience working with demand models, lead qualification and pipeline forecasting
• A solid understanding of multi-channel and digital marketing
• Confidence working with data, performance measurement and reporting
• Strong written and verbal communication skills in English
• A curious mindset with interest in modern practices including AI

It’s helpful if you have experience with Salesforce or another CRM campaign environment and if you have worked in SaaS or software-driven businesses.

What we offer

• Salary between £52K and £57.3K per year plus bonus
• Clear growth opportunities as our European organization scales
• Hybrid working possibilities
• Competitive benefits including pension
• A workplace with around 60 colleagues and an engaged Sales and Marketing team
• The chance to shape our UK demand strategy and contribute to growth across Europe

Ready to apply?

If this role sounds like the right next step for you, I’d be happy to tell you more.