Demand Generation Manager

Novum Global; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global marketing firm in Greater London is seeking a Demand Generation Manager to lead the strategy, coordination, and delivery of marketing campaigns. This role requires expertise in customer acquisition and campaign management to generate revenue and support business growth. The ideal candidate has over 5 years of marketing experience, preferably in a SaaS environment, and a degree in a relevant field. Join a collaborative team focused on driving effective marketing initiatives.

Qualifications

• 5+ years in a marketing role, preferably in SaaS.
• Ability to manage multiple priorities simultaneously.

Responsibilities

• Lead strategy and delivery of multi-channel marketing campaigns.
• Increase lead generation through integrated global campaigns.
• Track and report on campaign performance.

Skills

Customer acquisition initiatives

Planning and delivering marketing campaigns

Driving ROI through optimisation

Project management

Excellent communication

Education

Degree in marketing, business, or related discipline

Job description

Role Overview

As the Demand Generation Manager, you will lead the strategy, coordination, and delivery of multi-channel marketing campaigns across the organisation. Working alongside colleagues in marketing, sales, product, and customer success, you will play a key role in generating revenue and supporting business growth.

Key Responsibilities

• Increase lead generation and MQA (Marketing Qualified Account) volume by executing integrated global campaigns using both digital and field initiatives.
• Run global advertising programs and collaborate with regional campaign managers to ensure alignment with wider campaign activity.
• Oversee and enhance the use of our ABM platform, working with regional campaign managers and marketing operations to leverage intent data, buyer signals, and display advertising.
• Create and manage lead‑nurture email workflows to move prospects through the funnel.
• Partner with internal teams to develop and optimise digital advertising content (including LinkedIn and display ads) to engage targeted audiences.
• Implement marketing strategies aimed at accelerating pipeline progression and converting prospects into customers.
• Act as a representative within relevant agencies, industry groups, and associations.
• Track, analyse, and report on campaign performance to measure impact and effectiveness.

About You

• Experienced in leading customer acquisition initiatives.
• Skilled in planning and delivering end‑to‑end marketing campaigns.
• Demonstrated ability to drive ROI through optimisation of large‑scale marketing efforts.
• Strong project manager with the ability to manage multiple priorities simultaneously.
• Excellent communicator in both written and verbal formats, able to collaborate in person or remotely.
• 5+ years in a marketing role — SaaS experience is a plus.
• Degree in marketing, business, or related discipline, or equivalent experience.