Demand Generation Manager

Blink - The Employee App; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A fast-growing SaaS company in London is seeking a Demand Generation Manager. You will own digital advertising and campaign strategies to enhance growth, focusing on targeted multi-channel programs. The ideal candidate has over 5 years of experience in B2B software demand generation and a proven ability to manage budgets profitability. This role offers competitive benefits including equity allocations and generous leave policies.

Benefits

Competitive salary

Generous equity allocations

25 days’ leave + public holidays

Private healthcare with AXA

Cycle to Work scheme

Enhanced parental leave

Qualifications

• 5+ years of experience in B2B software demand generation.
• Proven track record managing paid media budgets and driving measurable pipeline.
• Strong analytical skills with proficiency in Excel/Sheets and performance dashboards.

Responsibilities

• Own and optimize paid channels, managing performance of ads.
• Develop and execute campaigns with clear KPIs.
• Collaborate closely with Sales to build high-quality pipeline.
• Analyze and report performance, providing actionable insights.
• Experiment with new audiences and ad formats.

Skills

B2B software demand generation

Managing paid media budgets

LinkedIn Campaign Manager

Meta Ads Manager

Google Ads

HubSpot

Google Analytics

Analytical skills

Excel/Sheets proficiency

Communication skills

Job description

🌍 Location: we are open to candidates based in either London or Boston (USA).
🤝 Department: Marketing
💚 Reports to: Chief Marketing Officer

80% of the global workforce are frontline workers—yet their digital experience lags far behind. Blink’s employee super-app changes that. We give frontline teams everything they need in the palm of their hand—connecting them to systems, leaders, and each other.

We’re trusted by enterprises worldwide, growing fast and we’re only getting started 🚀.

👉 See how our customers use Blink to transform their frontline teams!

We’re looking for a strategic, data-driven Demand Generation Manager to help accelerate Blink’s growth in the U.S. and EMEA. Reporting to the Chief Marketing Officer, you’ll own our digital advertising and campaign engine — driving pipeline through targeted multi-channel programs that reach and convert our ideal customers.

What You’ll Do

• Own and optimize paid channels — manage day-to-day performance of LinkedIn Ads, Meta Ads, and Google Ads (Search & Display).
• Develop and execute campaigns — plan and launch integrated campaigns with clear KPIs that align with sales priorities and regional targets.
• Ensure a well-oiled marketing operations machine — oversee campaign workflows, data quality, automation, and lead routing to maximize efficiency and ROI.
• Collaborate with Sales — partner closely with the SDR and AE teams to build high-quality pipeline, refine messaging, and improve lead handoff processes.
• Analyze and report performance — track results across the funnel, identify insights, and communicate recommendations to marketing and leadership.
• Experiment and iterate — continuously test new audiences, creative formats, and ad copy to improve performance and expand reach.
• Work cross-functionally — collaborate with content, product marketing, and brand teams to align messaging and ensure campaign consistency across channels.

What We’re Looking For

• 5+ years of experience in B2B software demand generation.
• Proven track record managing paid media budgets and driving measurable pipeline.
• Hands‑on experience with LinkedIn Campaign Manager, Meta Ads Manager, Google Ads, HubSpot, and Google Analytics.
• Strong analytical skills with proficiency in Excel/Sheets and performance dashboards.
• Excellent communication and collaboration skills, comfortable partnering with sales.

Why Blink 💚

You will have the opportunity to help scale a fast-growing SaaS company featured in the Gartner Magic Quadrant. Most importantly, you’ll work for a company with a strong purpose, with an ambitious and supportive team embarking on a journey most start‑ups can only dream of!

Benefits include:

• A competitive salary.
• Generous equity allocations with significant upside potential.
• The ability for you to grow, learn and solve a variety of challenges, working in a supportive environment with smart, talented people.
• Company shutdown between Christmas and New Year.
• 25 days’ leave + public holidays.
• Private healthcare with AXA.
• 3% employer pension contribution when you contribute 5%.
• Cycle to Work scheme.
• Enhanced parental leave.