Demand Generation Manager

Samsara; City Of London; Remote; GBP 70,000 - 90,000; Full time

Job summary

A leading technology company is seeking an experienced Enterprise Demand Generation Manager to drive pipeline growth and execute multi-channel campaigns across the EMEA region. The role requires strong analytical skills and a creative mindset, along with a proven track record in demand generation in B2B enterprise technology. Candidates should be results-oriented and able to collaborate effectively with cross-functional teams. This position allows for remote working with flexibility.

Benefits

Competitive total compensation

Remote and flexible working

Health benefits

Qualifications

• Experience in B2B enterprise technology demand generation.
• Ability to manage campaign budgets and ROI.
• Capacity to work under tight deadlines.

Responsibilities

• Own the EMEA enterprise pipeline and ensure demand generation activities deliver measurable impact.
• Develop and execute the EMEA demand generation strategy.
• Forecast, measure, and optimise demand creation programmes.

Skills

Proven experience in demand generation

Strong analytical skills

Stakeholder management

Creative and proactive

Experience with Salesforce

Multi-channel campaign execution

Education

BS/BA degree or equivalent experience

Tools

Salesforce

Marketo

Excel

6sense

Outreach

ZoomInfo

Job description

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, a platform that enables organizations that depend on physical operations to harness IoT data to develop actionable insights and improve their operations. We help improve safety, efficiency and sustainability of the physical operations that power the global economy, including agriculture, construction, field services, transportation, and manufacturing.

About the Role

As part of the EMEA Demand Generation Marketing Team, we are seeking an experienced and dynamic Enterprise Demand Generation Manager to own and drive pipeline growth across the region. This role is crucial for accelerating revenue, engaging enterprise buyers, and enabling Sales through creative, data-driven demand generation programmes. The ideal candidate will be a highly organised, proactive, and results-oriented professional with a proven track record in planning, executing, and optimising multi-channel campaigns, managing third-party vendors, overseeing budgets, and collaborating closely with Sales, Field, Product Marketing, and Customer Marketing teams. You will also bring a creative mindset and analytical rigor to continuously test and optimise campaigns to maximise engagement, conversion, and ROI.

This is a remote position open to candidates based in a commutable distance to London.

You should apply if

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development and opportunities to experiment.
• You’re energized by our opportunity: The vision to digitize large sectors of the global economy requires your focus and best efforts to bring forth creative ideas for our customers.

You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

In This Role You Will

• Own the EMEA enterprise pipeline, ensuring demand generation activities deliver measurable impact on opportunities, revenue, and overall growth.
• Develop and execute the EMEA demand generation strategy, partnering with Sales, Field Marketing, Product Marketing, and Customer Marketing teams to meet pipeline and revenue targets.
• Strategise, execute, and optimise multi-channel campaigns — including email, webinars, content marketing, direct mail, engagement and nurturing, and sales enablement — with creativity and innovation.
• Forecast, measure, and optimise the impact of demand creation programmes on pipeline, revenue, and other KPIs, using insights to optimise prioritisation and demonstrate impact to stakeholders.
• Develop audience segmentation and targeting best practices, integrating them into campaign playbooks and ensuring messaging resonates with target personas.
• Manage third-party vendors and partners, ensuring successful execution of programmes, alignment with strategy, and maximised ROI.
• Collaborate with Sales and Field teams to align campaigns with account priorities, provide enablement, and ensure timely follow-up on leads.
• Bring new ideas and run experiments across channels, optimising campaigns for engagement, conversion, and growth.
• Own campaign budgets, tracking spend against business priorities and ensuring cost-effective, high-impact demand generation.
• Champion Samsara’s culture and values, embedding a focus on customer success, inclusivity, growth mindset, and teamwork across all demand generation activities.

Minimum Requirements For the Role

• Proven experience in demand generation, growth marketing, or related roles, ideally in B2B enterprise technology.
• Proven ability to own and drive pipeline, delivering measurable impact on opportunities, revenue, and growth.
• Strong analytical skills, able to measure campaign effectiveness, forecast impact, and optimise prioritisation to improve outcomes.
• Experience planning, executing, and optimising multi-channel campaigns — including email, webinars, content marketing, direct mail, engagement, nurturing, and sales enablement.
• Demonstrated ability to manage third-party vendors and campaign budgets, ensuring programmes are executed effectively and ROI is maximised.
• Excellent stakeholder management and communication skills, able to influence Sales, Field, Product Marketing, Customer Marketing, and senior executives.
• Creative, proactive, and results-oriented, with a bias for action and a track record of running experiments to optimise engagement, conversion, and growth.
• Proficiency with Salesforce, Marketo (or other marketing automation platforms), Excel, and familiarity with demand generation or ABM tools such as 6sense, Outreach, ZoomInfo, or similar.
• Ability to collaborate across cross-functional teams and manage multiple initiatives under tight deadlines.
• BS/BA degree or equivalent experience.

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more. Take a look at our Benefits site to learn more.

Accommodations

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [e-mail] for any reasonable accommodations throughout the recruiting process.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us-greenhouse-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.