Demand Gen & Events Lead — SaaS (UK, IE & Nordics)

Sidetrade; City Of London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading SaaS company in London seeks a Marketing Demand Generation Specialist to drive qualified leads and increase brand awareness. This role requires 2–3 years of B2B demand generation experience, hands-on event planning skills, and proficiency in marketing automation tools. The ideal candidate will effectively execute multi-channel marketing strategies and collaborate with various teams to achieve business goals.

Qualifications

• 2–3 years of experience in B2B demand generation and event planning in a SaaS environment.
• Knowledge and hands-on experience with ABM, integrated campaigns and events.
• Excellent written and verbal communication skills.
• Creative and highly organized with strong attention to detail.

Responsibilities

• Implement demand generation strategies across inbound and outbound channels.
• Collaborate with sales and product teams to align campaigns with business goals.
• Execute integrated campaigns including email, paid media, SEO/SEM, webinars, and events.

Skills

B2B demand generation

Event planning

Analytical skills

ABM knowledge

Multitasking

Communication

Education

Bachelor's degree in marketing, communication, business, or related field

Tools

CRM software

Marketing automation tools

Marketing analytics platforms

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

A leading SaaS company in London seeks a Marketing Demand Generation Specialist to drive qualified leads and increase brand awareness. This role requires 2–3 years of B2B demand generation experience, hands-on event planning skills, and proficiency in marketing automation tools. The ideal candidate will effectively execute multi-channel marketing strategies and collaborate with various teams to achieve business goals.