Delegate Sales Team Lead

Product Marketing Alliance; Greater London; Hybrid; GBP 38,000 - 42,000; Full time

Job summary

A leading community sales organization is seeking a Delegate Sales Team Lead to guide a team of Sales Executives. This role emphasizes coaching and leadership while directly contributing to delegate and membership sales. The ideal candidate will have a strong B2B sales background and leadership aspirations. Offering a hybrid or remote working model, the position promises a competitive salary of £38K - £42K, with significant growth potential to £55,000 OTE in the first year.

Benefits

34 days paid holiday

Private Medical & Dental Insurance

4 x salary Life Insurance

Flexible working hours

Perks-at-work discounts

Extensive tech gear kit

Qualifications

• Strong B2B sales performer looking to transition into leadership.
• Experience with pipeline management, forecasting, and CRM.
• Ability to communicate effectively with senior stakeholders.

Responsibilities

• Lead a team of Sales Executives, providing coaching and guidance.
• Own and exceed personal revenue target across the marketing portfolio.
• Drive team best practices and improve sales processes.

Skills

B2B sales

Pipeline management

CRM discipline

Communication skills

Problem solving

Job description

The Company

When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product‑led growth, AI, customer success, CMOs, you name it, we’re home to thriving communities for them all.

We connect industry leaders and innovators through unparalleled networking opportunities. We bring together leading minds to share the latest trends, challenges and opportunities facing companies, the tactics and tools needed to drive results, and a forum to make meaningful connections.

Our Alliance brand is renowned for its VIP dinners, exclusive breakfasts, and bespoke 1‑2‑1 meeting packages designed to bridge supply and demand across various verticals. Join our dynamic team and drive sales to new commercial prospects, creating valuable connections and driving business growth.

The Role

We’re looking for a driven Delegate Sales Team Lead to help shape the growth of our Community Sales function. You’ll bring some hands‑on leadership experience, whether through mentoring, onboarding, or supporting team performance, while continuing to operate as a high‑performing seller.

You’ll support and coach four Sales Executives at mixed levels of experience, helping them strengthen their sales skills, stay accountable to their pipelines, and consistently deliver against targets. At the same time, you’ll own your own billing target, taking responsibility for delegate and membership sales within our Marketing portfolio.

This is a true player‑coach role: you’ll lead by example, share best practices, and help shape team performance while continuing to sell at a high level.

Key Responsibilities

• Lead & Elevate a High‑Performing Team: You’ll work closely with four Sales Executives, offering coaching, structure, and guidance to help them grow. You’ll support with deal reviews, outreach approaches, and pipeline discipline, helping create a positive, accountable, and high‑performing team environment.
• Own Your Own Portfolio: Alongside leading the team, you’ll carry your own revenue target across the Marketing portfolio, our most established community. You’ll run the full sales cycle for memberships, certifications, and event delegates, combining strong inbound demand with your own proactive pipeline generation to consistently exceed targets.
• Drive Team Best Practices: You’ll oversee forecasting, pipeline health, and team output, introducing simple, effective processes that boost efficiency, accountability, and overall sales performance.
• Build Product Knowledge: You’ll become an expert in our events and learning products and help your team understand how to position them, handle objections, and have effective multi‑product conversations.
• Identify Growth Opportunities: You’ll guide the team in identifying account growth opportunities, encouraging multi‑product conversations that maximise customer value and support business‑wide revenue growth.

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Who you are

If the below sounds like you - we’d love to hear from you:

• A strong B2B sales performer looking to step further into a leadership role
• Strong in pipeline management, forecasting, CRM discipline, and building repeatable processes.
• Confident working with senior stakeholders (VP, Director+) and navigating multi‑product conversations.
• Clear communicator who builds trust internally and externally and thrives in collaborative teams.
• Adaptable and resilient—you enjoy solving problems in an environment that moves fast.

Location

This role can be either Hybrid in our London office or completely remote across the UK (not abroad).

Salary

Base Salary range £38K - £42K (Based on previous experience)

OTE: Year 1 £55,000 (uncapped) OTE based on individual target. Growth expected in year 2 onwards

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Core Benefits

• Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday
• Private Medical & Dental Insurance
• Life Insurance: (4 x salary)
• Early bird or night owl? Our flexible hours policy allows you to structure your work for when you're most productive
• Perks‑at‑work discounts
• Extensive tech gear kit

Wellbeing Benefits

• On‑demand therapy, coaching & mental fitness via Oliva
• Heavily subsidised gym membership via Gympass
• Cycle to work & Workplace Nursery schemes
• Flexible benefits via the thanksBen platform (Allowance is to spend on anything that makes you happy. £600 annually in year 1 - scaling year on year up to £1,980+)
• Learning & Development: Personal L&D budget (£500 annually in year 1 - scaling year on year up to £3,000+)
• Volunteer & L&D Days: 1 paid day per quarter for either L&D or Volunteer activities

Community and Inclusion

We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day.

If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you.

We are The Alliance - in more ways than one.