DeFi Marketing Lead — Scale 0-1 & GTM Strategy (Remote)

Plexus Resource Solutions; England; Remote; GBP 76,092 - 152,184; Full time

Benefits offered by this job

Revenue share options

Token allocation

Flexible B2B/1099 contract agreements

Job summary

A dynamic marketing consultancy based in the UK is seeking a Marketing Lead to scale their marketing efforts from 0-1 in the DeFi space. The role involves leading the GTM strategy for upcoming projects and growing the marketing function from scratch. Ideal candidates will have a DeFi marketing background and experience developing GTM campaigns. This is a global remote opportunity with a competitive salary and flexible contract options.

Qualifications

• Must have a DeFi marketing background.
• Experience scaling marketing functions for early stage teams.
• Experienced in developing GTM campaigns and social media marketing.

Responsibilities

• Scale marketing efforts from 0-1, encompassing brand, socials, and campaign marketing.
• Lead GTM strategy for upcoming TGE scheduled for 2026.
• Grow and develop marketing function from scratch with external vendors or in-house hires.

Skills

DeFi marketing background

Experience scaling marketing functions

GTM campaigns development

Social media marketing

Content writing/development

Job description

A dynamic marketing consultancy based in the UK is seeking a Marketing Lead to scale their marketing efforts from 0-1 in the DeFi space. The role involves leading the GTM strategy for upcoming projects and growing the marketing function from scratch. Ideal candidates will have a DeFi marketing background and experience developing GTM campaigns. This is a global remote opportunity with a competitive salary and flexible contract options.