DeFi Chief Marketing Officer

talents lab; City Of London; Remote; GBP 60,000 - 91,000; Full time

Job summary

A blockchain-based asset management firm in London is seeking a Chief Marketing Officer to shape their brand and connect with both crypto-native and institutional audiences. The ideal candidate has a proven track record in marketing at fast-growing tech companies, strong storytelling abilities, and a hands-on approach to leadership. This role offers a competitive salary between $80K and $120K and emphasizes a remote-first work environment.

Benefits

Salary of $80K – $120K per year

Remote-first team

Budget for conferences and courses

Autonomy in a small team

Qualifications

• Proven experience leading marketing in a fast-growing tech environment.
• Ability to communicate effectively in diverse settings.
• Experience in driving impactful marketing campaigns.

Responsibilities

• Shape the brand and voice for the product.
• Build effective marketing strategies tailored for crypto.
• Simplify complex tech into relatable stories.
• Drive thought-leadership and community engagement campaigns.
• Lead product marketing from position to launch.
• Manage company presence at events and in press.

Skills

Leadership in marketing at a crypto fintech

Fluency in DeFi and institutional language

Campaign management

Brand storytelling

Clear communication

Builder mindset

Job description

The Company

This team is building infrastructure for the next wave of onchain asset management. Their product lets anyone from individuals to institutions get exposure to diversified crypto portfolios through a single token. Its built on a new token standard designed to be transparent, composable, and easy to integrate across DeFi.

The vision is big: make it simple to create, manage, and scale tokenized investment strategies onchain. The product is live in beta and the team is gearing up for its next phase of growth.

The Role

We're looking for a Chief Marketing Officer to lead how the world sees and understands what they're building. Someone who can shape the story, grow the brand, and connect it with both the crypto-native and institutional worlds. It's a big role with real influence across product, partnerships, and community.

What You’ll Do

• Shape the brand and voice in a space that moves fast and doesn't wait for anyone
• Build marketing strategies that actually work in crypto from content to community to growth
• Turn complex tech into simple clear stories that people understand and remember
• Drive thought‑leadership campaigns and storytelling that cut through the noise
• Grow and engage the right communities, especially across crypto‑native platforms
• Own product marketing end-to-end from positioning to launch
• Lead the company’s presence at events, in the press, and across the wider ecosystem
• Start small, build smart, and hire great people as the company scales

What You Bring to the Table

• You've led marketing at a crypto fintech or fast‑growing tech company and know what it takes to build from the ground up
• You speak both DeFi and institutional fluently and can switch between the two without missing a beat
• You know how to run campaigns that actually move the needle, not just look good on a slide
• You’re strong on brand, sharp on storytelling, and obsessive about consistency
• You’re a clear, confident communicator who can build trust with both internal teams and external partners
• You think like a builder—curious, hands‑on, and ready to shape something that doesn’t exist yet

What You’ll Get

• A salary of 80K – 120K USD / year
• Remote‑first team
• Keep learning with a budget for conferences, courses, and growth
• Small team, big impact, lots of autonomy

We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. We encourage applicants of all backgrounds to apply and look forward to welcoming those who will contribute to our diverse and inclusive culture.