Database Marketing Manager

2i Recruit Ltd; Dorking; On-site; GBP 40,000 - 60,000; Full time

Job summary

A recruitment agency is seeking a proactive Database Marketing Manager in Dorking. The ideal candidate should have strong experience in CRM and database management, excellent analytical skills, and a solid understanding of GDPR. Responsibilities include developing targeted marketing databases, conducting research for niche industries, and supporting data-driven marketing strategies. This role offers an opportunity to lead database projects and enhance B2B outreach through data optimisation.

Qualifications

• Strong experience with modern CRM and database systems.
• Proficient in Excel for data analysis.
• Ability to recognize B2B market trends through research.
• Familiar with email marketing platforms.
• Confident communication skills are essential.
• Capability to implement data strategies effectively.
• Understanding of GDPR and data compliance practices.
• Strong analytical and organisational skills.
• Experience in B2B marketing is advantageous.

Responsibilities

• Develop and optimise marketing databases for B2B outreach.
• Conduct research to build data lists for international markets.
• Collaborate with leadership and marketing teams.
• Ensure data accuracy for strong campaign performance.
• Maintain GDPR compliance in data handling.
• Use insights to enhance marketing activities.
• Manage database projects on time and to high standards.
• Support email marketing campaign optimisation.

Skills

CRM and database management

Excel

Research ability

Email marketing platforms

Communication skills

Data strategy design

GDPR compliance

Analytical skills

Organisational skills

Project management

B2B marketing experience

Job description

Our client is seeking a proactive and detail-focused Database Marketing Manager to join their growing team in Dorking. This role is ideal for someone who enjoys researching niche industries, developing targeted databases and supporting data-driven marketing and sales activity across international markets.

Key Responsibilities

• Develop, maintain and optimise CRM and marketing databases to support targeted B2B outreach and lead generation.
• Conduct detailed research to identify niche industry segments and build high-quality data lists across international markets.
• Work closely with senior leadership, marketing and sales teams to support data-driven marketing strategies.
• Segment, clean and enrich data to ensure accuracy, relevance and strong campaign performance.
• Monitor and maintain GDPR compliance, ensuring all data collection and processing meets regulatory standards.
• Use analytical insights to inform marketing activity, improve data quality and support commercial decision-making.
• Manage database projects from initial research through to implementation, ensuring deadlines are met and data is delivered to a high standard.
• Support the creation and optimisation of email marketing campaigns through high-quality data selection and list management.

Experience and Skills Requirements

• Strong experience working with modern CRM and database management systems
• Excellent Excel skills
• Strong research ability with the confidence to identify niche B2B market trends
• Experience working with email marketing platforms
• Confident communicator with a professional telephone manner
• Ability to design, plan and implement long-term data strategies
• Solid understanding of GDPR and data compliance best practice
• Excellent analytical, organisational and project management skills
• Previous B2B marketing experience