Data Scientist - Forecasting

PlayStation Global; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Private Medical Insurance

25 days holiday per year

On Site Gym

Free soft drinks

Cycle garage and showers

Job summary

Sony Interactive Entertainment in London is seeking a Data Scientist to build machine learning models that drive engagement and value across the player lifecycle. You will translate behavioural insights into actionable strategies, working with cross-functional teams to deliver scalable, data-informed decisions.

You'll own end-to-end modelling—from framing and feature engineering to validation and deployment—while expanding your knowledge of advanced techniques such as sequence models and deep

Qualifications

• Proven ability to build predictive ML models in a commercial or product setting.
• Strong foundation in ML, statistics, and data manipulation.
• Excellent communication skills to translate insights for non-technical stakeholders.

Responsibilities

• Own the development and delivery of ML models for churn, propensity, segmentation, and CLV.
• Translate business problems into modelling approaches and features to deliver impact.
• Work with large-scale behavioural data to uncover patterns for growth and engagement.
• Collaborate with engineering, product, and commercial teams to ensure robust, scalable solutions.
• Partner with stakeholders to support data-driven decision making.
• Clearly communicate findings to technical and non-technical audiences.
• Develop advanced modelling approaches (e.g., deep learning, sequence models) as problems grow.

Skills

Python

SQL

Machine Learning

Data Analysis

Communication

Problem Solving

Education

Master's or PhD in a quantitative or technical field

Tools

PySpark

ML libraries

Job description

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Department overview:

At PlayStation, Data Science plays a critical role in shaping how we invest in, retain, and delight our global player base. The CLV team focuses on understanding player behaviour and driving more effective engagement across the player lifecycle — from acquisition and onboarding through to retention, monetisation, and long‑term value.

As a Data Scientist, you will develop models and insights that help drive more personalised player experiences and inform commercial and product decisions at scale. You will work in cross‑functional teams to translate player behaviour into actionable strategies that drive measurable improvements in player engagement and value.

This role is ideal for an individual who is comfortable owning problems end‑to‑end — from framing and modelling through to delivering impact — and partnering with stakeholders to support data‑informed decision‑making.

What you’ll be doing:

• Own the development and delivery of machine learning models for use cases such as churn prediction, purchase propensity, store recommendations, customer lifetime value.
• Translate business problems into modelling approaches, selecting appropriate methods and features to deliver measurable impact.
• Work with large‑scale behavioural and transactional data to uncover patterns and opportunities for player growth and engagement.
• Collaborate within cross‑functional teams, including engineering, product, and commercial stakeholders, to ensure solutions are robust, scalable, and aligned with business needs.
• Partner with stakeholders across commercial, finance, and lifecycle teams to support decision‑making with data‑driven insights.
• Clearly communicate findings and recommendations to both technical and non‑technical audiences.
• Develop and expand your understanding of more advanced modelling approaches (e.g. deep learning and sequence‑based methods) as part of solving increasingly complex problems.

What we are looking for:

You’re curious, analytical, and a strong problem‑solver, with a structured approach to tackling business problems. You bring strong foundations in modelling and data manipulation, and are motivated by applying these to impactful, commercial problems.

• Experience building predictive models (e.g. churn, propensity, segmentation, or value modelling) in a commercial setting.
• Ability to independently take a problem from definition through to solution and delivery, demonstrating initiative and ownership.
• Proficiency in Python and SQL, and familiarity with common data science and ML libraries.
• Solid understanding of machine learning techniques (e.g. regression, tree‑based models, clustering) and when to apply them, including how to refine and tune them for real‑world problems.
• Strong communication and collaboration skills, with the ability to clearly articulate insights and work effectively with cross‑functional stakeholders.
• Awareness of modern machine learning approaches (e.g. embeddings, sequence models, deep learning) and interest in applying them to real‑world problems.
• Experience working with large datasets to generate actionable insights.
• A strong academic background, typically a Master’s or Ph.D. in a quantitative or technical field (e.g. Mathematics, Statistics, Computer Science).

Nice to Have:

• Familiarity with production environments, MLOps, or data pipelines.
• Experience working with large‑scale data using PySpark or equivalent distributed data processing tools.
• Experience in gaming, e‑commerce, or subscription‑based products.
• Discretionary bonus opportunity
• Private Medical Insurance
• 25 days holiday per year
• On Site Gym
• Free soft drinks
• Access to cycle garage and showers

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Equal Opportunity Statement

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.