Data Scientist

King; Looe; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading interactive entertainment company in the UK seeks an experienced Data Scientist to join their Consumer Marketing team. The role involves leveraging data to enhance player engagement and optimize marketing strategies. Ideal candidates will have solid experience in data science and a passion for quantitative analysis, alongside proficiency in SQL and analytical coding. Competitive salary and collaboration with a team of experts await the right applicant.

Qualifications

• Ability to draw actionable business insights from data.
• Solid experience in a data science role focusing on marketing.
• Strong SQL skills for database analysis.

Responsibilities

• Identify business opportunities and design capturing strategies.
• Apply predictive modeling for user retention insights.
• Collaborate with teams to drive marketing strategy.

Skills

Quantitative analysis

Proficiency in SQL

Analytical coding (R, Python)

Statistical techniques

Effective communication

Education

Experience in data science

Marketing analytics expertise

Tools

Excel

Cloud-based relational databases

Job description

Craft:

Data, Analytics & Strategy

Job Description:

We have an exciting new opportunity for an experienced and knowledgeable Data Scientist to join our Consumer Marketing team. In this role, you will collaborate with the network team to advance online gaming analytics, focusing on both marketing efforts (attracting more players) and partnering with game teams to boost player engagement.

We're seeking a standout team player who thrives on tackling challenging business problems and is eager to dive deep into the data. This role is ideal for someone with a growth mindset who is passionate about pushing boundaries and applying their technical skills to drive innovation.

Your role within our Kingdom

If you're passionate about enhancing the experience of King’s 300 million+ players across our network of games and want to help us better understand, model, predict, segment, monetize, and retain our customers, this could be the perfect opportunity for you. You'll join a community of over 100 business intelligence, analytics, and data science experts, collaborating closely with various teams across the company to develop your skills and grow your expertise.

Responsibilities

• Identifying potential business opportunities within your area and designing strategies to capture them.
• Applying statistical analysis and predictive modelling to uncover actionable insights related to user acquisition, engagement, and retention.
• Supporting the Consumer Marketing team by developing models and analytical data products to optimize user acquisition and retention strategies.
• Collaborating with a cross‑functional team, including media buyers, strategy, product, and business analytics, to drive King’s marketing strategy. Translating business needs into technical requirements and A/B tests, working with development teams to ensure proper implementation, including tracking the right data for easy and accurate impact analysis.
• Diligently checking, debugging, and resolving issues to deliver precise and clear analysis and reports swiftly, even when faced with complex data challenges.

Skills to create thrills

You have a passion for quantitative analysis and the ability to draw business insights that will add real value to King. You will need to demonstrate the ability to learn quickly and work in a fast paced and collaborative environment whilst communicating effectively with teams and individuals across King such as Game Developers, Business Performance Managers and Marketeers.

While we certainly don’t expect you to have all these skills from day one, we do expect you to learn and develop in each of the following key areas:

• Domain Knowledge: Solid experience in a data science role, ideally with a focus on marketing analytics.
• Business Insight: The ability to deeply understand the challenges our games and business face, and to independently identify the right data, analysis, or interpretations to inform accurate recommendations and decisions.
• SQL: Proficiency in writing complex SQL queries to analyse databases with over 300 million players, and work with cloud‑based relational database systems.
• Analytical Coding: Experience using tools such as R, Python (and Excel) for analytical purposes.
• Statistics: Knowledge of when and how to apply the appropriate statistical or machine learning techniques in different situations. Bonus: Proven experience in building marketing mix models and conducting geo experiments.
• Communication: The ability to design effective ways to communicate, visualize, or report your analysis and results in a clear and straightforward manner.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world‑famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.