Data Quality Analyst, Senior Associate

PwC UK; Manchester; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

PwC UK is seeking a Senior Associate to lead data quality improvements and develop foundations for AI-driven insights within the Data & Insights team. The role blends hands-on data analysis with Power BI capability and strategic governance to embed a culture of continuous data quality enhancement.

You will identify root causes, design data quality frameworks, and collaborate with stakeholders across Business Solutions to deliver scalable data assets and trusted data for decision making.

Qualifications

• Data interrogation and quality assessment.
• DAX and data modelling expertise.
• Strategic thinking to identify root causes and drive improvements.
• Strong communication to translate technical issues to business outcomes.
• Interest in AI, automation and innovative data approaches.
• Experience with Databricks, Workday or ServiceNow is advantageous.

Responsibilities

• Develop data quality frameworks, roadmaps, and scalable controls.
• Create and optimise Power BI dashboards, scorecards, monitoring tools.
• Analyse data to identify trends, anomalies, and root causes with owners to fix data quality at source.
• Partner with stakeholders to translate data quality to business impact and promote governance and AI-enabled improvements.

Skills

Data analysis

Power BI

DAX

Data modelling

Databricks

Workday

ServiceNow

AI

Data governance

Education

Bachelor's degree in a relevant field

Tools

None

Job description

About The Role

This is a key role within our Data & Insights team, delivering data quality frameworks, products, and analytics that enable data-driven decision-making across the firm. You'll work with stakeholders from across Business Solutions – a collection of functions that enable our people and our business to perform at their best.

About The Role

This is a key role within our Data & Insights team, delivering data quality frameworks, products, and analytics that enable data-driven decision-making across the firm. You'll work with stakeholders from across Business Solutions – a collection of functions that enable our people and our business to perform at their best.

We're looking for a Senior Associate to drive improvements in data quality and build the foundations that enable AI-insight generation. This role combines hands‑on data analysis and Power BI capability with strategic focus on data quality – identifying root causes of poor data, designing frameworks and products to address them, and working with stakeholders to embed a culture of continuous data quality improvement.

This is an exciting time to join the team. As AI reshapes how data teams operate, this role will evolve – moving beyond reactive data cleaning towards becoming a trusted advisor who helps the firm build trustworthy data assets, ask better questions, and embed data-driven decision making at scale. We're looking for someone energised by that shift.

What Your Days Will Look Like

• Develop and implement data quality frameworks, roadmaps, and scalable controls that improve data maturity, reduce manual intervention, and increase confidence in data assets.
• Create and optimise Power BI dashboards, scorecards, monitoring tools, and semantic models to identify, track, and report on data quality issues and improvements.
• Analyse and investigate data to identify trends, anomalies, and root causes, collaborating with source system owners to resolve issues and improve data quality at source.
• Partner with stakeholders across the business to translate data quality challenges into business impact, promote data governance best practices, and drive continuous improvement through innovation, knowledge sharing, and AI-enabled solutions.

This Role Is For You If You're

• Experienced as a data analyst and Power BI developer, with strong skills in data interrogation, quality assessment, DAX, and data modelling.
• A strategic thinker who can identify root causes of data quality issues, uncover trends, and drive long-term improvements rather than short-term fixes.
• Passionate about data quality and governance, with a clear understanding of its impact on business decision-making, reporting, and AI-driven insights.
• An excellent communicator and relationship builder, able to translate technical issues into business outcomes and influence stakeholders at all levels.
• Curious and forward-thinking, with an interest in AI, automation, and innovative approaches to improving data management and analytical capability.
• Collaborative, organised, and self-motivated, with the ability to manage competing priorities, share knowledge, and deliver high-quality outcomes; experience with Databricks, Workday, or ServiceNow is advantageous.

What You'll Receive From Us

No matter where you may be in your career or personal life, our benefits are designed to add value and support, recognising and rewarding you fairly for your contributions. We offer a range of benefits including empowered flexibility and a working week split between office, home and client site; private medical cover and 24/7 access to a qualified virtual GP; six volunteering days a year and much more.