Data Manager

Bromcom Computers; Greater London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A technology firm specializing in education data management is seeking a Data Management Specialist to improve the accuracy and usefulness of marketing and sales data. The successful candidate will lead data cleansing efforts, manage CRM governance, and collaborate with teams for data integration and segmentation. Essential skills include expertise in Dynamics 365 CRM and advanced Excel skills. This is an exciting opportunity to contribute to targeted marketing activities in an innovative environment.

Qualifications

• Strong knowledge of Dynamics 365 CRM or equivalent.
• Proven experience in marketing or sales data management.
• Hands-on ability to clean and maintain datasets.
• Understanding of GDPR principles.
• Advanced Excel / Power Query skills.

Responsibilities

• Lead the data-cleanse and enrichment programme.
• Manage CRM governance for Dynamics 365.
• Build and maintain marketing segmentation lists.
• Support inbound enquiry tracking.
• Collaborate with the internal BI team.

Skills

Dynamics 365 CRM knowledge

Sales data management

Data cleaning and enrichment

Marketing segmentation

Excel / Power Query

Detail-oriented

Collaborative working

Tools

ClickDimensions

HubSpot

Eloqua

Job description

To own and continuously improve the accuracy, structure, and usefulness of Bromcom s marketing and sales data, ensuring campaigns, inbound enquiries, and customer communications are based on clean, connected information. This role underpins Bromcom s ability to run targeted, insight-driven marketing activity and future ABM programmes by delivering trusted, enriched data across all commercial systems.

Key Responsibilities

• Lead the data-cleanse and enrichment programme, linking schools, MATs, and local authorities with unique IDs.
• Manage CRM governance (Dynamics 365): field definitions, duplicates, record ownership, and source tagging.
• Build and maintain marketing segmentation lists for campaigns and outbound activity.
• Support inbound enquiry tracking defining categories, ensuring leads are logged and routed correctly.
• Collaborate with the internal BI team to ensure data feeds and field mappings align with Power BI dashboards.
• Integrate external datasets (DfE, Census, Ofsted) and qualitative insights from Voice of the Schools to fill gaps and add contextual intelligence.
• Document processes, train teams, and champion data quality across the commercial function.
• Prepare the systems and data structure for future marketing automation (ClickDimensions workflows, nurture readiness).

Success Indicators

• % reduction in duplicate records
• % completeness of MAT/school linkage
• Accuracy of lead source and inbound categorisation
• Campaign segmentation accuracy and adoption
• Documented, repeatable data processes

Skills and Experience

Essential

• Strong knowledge of Dynamics 365 CRM (or equivalent)
• Proven experience in marketing or sales data management
• Hands‑on ability to clean, enrich, and maintain datasets
• Understanding of marketing segmentation and GDPR principles
• Advanced Excel / Power Query skills
• Detail‑driven, organised, and collaborative working style

Desirable

• Experience with public‑sector or education datasets (DfE, Ofsted, Census)
• Familiarity with marketing automation tools (ClickDimensions, HubSpot, Eloqua)
• Process mapping or light project‑management experience