Data Manager

Bromcom Computers; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A UK-based education technology company is seeking a candidate to lead their marketing and sales data management. The successful candidate will ensure the accuracy and usability of data within Dynamics 365 CRM, handle data cleansing, and maintain marketing segmentation for campaigns. Key responsibilities include integrating external datasets, documenting processes, and preparing for future marketing automation. Candidates should have strong data management experience and advanced skills in Excel and Power BI.

Responsibilities

• Lead the data-cleanse and enrichment programme, linking schools with unique IDs.
• Manage CRM governance: field definitions, duplicates, record ownership.
• Build and maintain marketing segmentation lists for campaigns.
• Support inbound enquiry tracking ensuring leads are logged correctly.
• Collaborate with BI team to align data feeds with Power BI dashboards.
• Integrate external datasets to add contextual intelligence.
• Document processes and train teams on data quality.
• Prepare systems for future marketing automation workflows.

Skills

Strong knowledge of Dynamics 365 CRM (or equivalent)

Proven experience in marketing or sales data management

Hands-on ability to clean, enrich, and maintain datasets

Understanding of marketing segmentation and GDPR principles

Advanced Excel / Power Query skills

Detail-driven, organised, and collaborative working style

Tools

Dynamics 365 CRM

Power BI

ClickDimensions

HubSpot

Eloqua

Job description

To own and continuously improve the accuracy, structure, and usefulness of Bromcom s marketing and sales data, ensuring campaigns, inbound enquiries, and customer communications are based on clean, connected information. This role underpins Bromcom s ability to run targeted, insight-driven marketing activity and future ABM programmes by delivering trusted, enriched data across all commercial systems.

Key Responsibilities

• Lead the data-cleanse and enrichment programme, linking schools, MATs, and local authorities with unique IDs.
• Manage CRM governance (Dynamics 365): field definitions, duplicates, record ownership, and source tagging.
• Build and maintain marketing segmentation lists for campaigns and outbound activity.
• Support inbound enquiry tracking defining categories, ensuring leads are logged and routed correctly.
• Collaborate with the internal BI team to ensure data feeds and field mappings align with Power BI dashboards.
• Integrate external datasets (DfE, Census, Ofsted) and qualitative insights from Voice of the Schools to fill gaps and add contextual intelligence.
• Document processes, train teams, and champion data quality across the commercial function.
• Prepare the systems and data structure for future marketing automation (ClickDimensions workflows, nurture readiness).

Success Indicators

• % reduction in duplicate records
• % completeness of MAT/school linkage
• Accuracy of lead source and inbound categorisation
• Campaign segmentation accuracy and adoption
• Documented, repeatable data processes

Skills and Experience

Essential

• Strong knowledge of Dynamics 365 CRM (or equivalent)
• Proven experience in marketing or sales data management
• Hands‑on ability to clean, enrich, and maintain datasets
• Understanding of marketing segmentation and GDPR principles
• Advanced Excel / Power Query skills
• Detail‑driven, organised, and collaborative working style

Desirable

• Experience with public‑sector or education datasets (DfE, Ofsted, Census)
• Familiarity with marketing automation tools (ClickDimensions, HubSpot, Eloqua)
• Process mapping or light project‑management experience