Data & Insights Manager

SINE Digital; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading digital marketing agency in London seeks an experienced Data & Insights Manager. This role focuses on delivering impactful data-driven research projects and insights for clients across various markets. Candidates should have expertise in qualitative and quantitative research methods, advanced Excel skills, and the ability to translate data into actionable strategies. Benefits include hybrid working, competitive salary, and personal development opportunities.

Benefits

25-day holiday allowance

Health cash plan

Hybrid working arrangement

Structured personal development programs

Qualifications

• 3-5 years' experience in a research, data, or insights role within an agency.
• Strong understanding of digital marketing performance data.
• Experience translating complex data into actionable strategies.

Responsibilities

• Lead the development of research proposals.
• Own client relationships for insights projects.
• Deliver paid research studies including audience and market research.

Skills

Data storytelling

Analytical skills

Project management

Excel/Sheets proficiency

Qualitative methods

Quantitative methods

Education

3-5 years in research/data role

Tools

SQL

Python

Pulsar

Brandwatch

Looker Studio

Job description

About Us

SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world‑class cultural institutions and global brands to drive digital and AI transformation, delivering data‑led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.

Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world's foremost cultural organisations such as The Royal Ballet & Opera (formerly the Royal Opera House), Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.

About The Role

We are looking for an experienced and strategic Data & Insights Manager to join our Data & Insights team. Reporting into the Senior Data & Insights Director, this role will lead the design and delivery of data‑driven research and intelligence projects, shaping how data is used to inform strategy across creative, media, and client services. We're looking for someone with commercial acumen, and storytelling flair, and who thrives on turning data into actionable direction.

The successful candidate will take ownership of end‑to‑end research proposals, from scoping methodologies to delivering impactful insights and recommendations that drive client growth and innovation. You'll act as the bridge between data, creativity, and marketing strategy, guiding both clients and internal teams in leveraging insights for measurable results.

Working across UK, EMEA, and US markets, you'll deliver research and insights that reflect local nuance while maintaining a global strategic view. You'll help clients in different regions understand their audiences, categories, and cultures, turning data into stories that resonate. This is a client‑facing position suited to someone who combines analytical depth and great personal skills to build rapport with internal teams and clients.

Key Responsibilities

• Lead the development of research proposals from scoping through to delivery, defining clear methodologies, deliverables, and timelines across qualitative and quantitative studies
• Own all BAU insights research to support internal teams, new business opportunities, and ongoing client servicing, ensuring consistency, quality, and efficiency across recurring workstreams
• Own client relationships for insights projects, ensuring outputs meet business objectives and communicate a strong point of view
• Design and manage bespoke studies across audience, category, cultural, and creative intelligence, using mixed methods such as social/search listening, surveys, panels, and desk research
• Deliver paid research studies, including audience research, market research, and relevant industry products and insights
• Collaborate with Account Directors on theatre productions and venue campaigns, providing data-driven insights and strategic recommendations to enhance sales and ticketing performance for our clients, helping build our credibility in the space
• Ensure internal teams are regularly updated with industry insights, staying informed on trends and best practices to strengthen campaign strategies and client partnerships
• Build tools to empower teams to leverage insights for ongoing client servicing, ensuring insights are accessible, actionable, and embedded in daily decision-making
• Lead data partnership relationships (e.g., GWI, Pulsar, YouGov, Brandwatch), ensuring we maximise their value, integrate effectively into workflows, and stay ahead of product developments
• Build frameworks and templates to streamline insights products and services, ensuring high‑quality, consistent outputs that drive time efficiencies and repeatable excellence
• Champion the use of data across the business, educating teams on how to apply insights effectively in campaign planning, creative development, and optimisation
• Collaborate with Paid Search, Paid Social, and Programmatic teams to connect performance data with audience and behavioural insights, ensuring that marketing decisions are grounded in evidence
• Use storytelling with data to communicate valuable insights clearly and persuasively within detailed market research reports and client deliverables
• Translate insights into actionable recommendations that influence strategy, creative messaging, and media investment decisions
• Develop and evolve dashboards, models, and reusable assets to make insight generation more efficient and repeatable across clients and pitches
• Mentor junior team members, guiding research design and data storytelling
• Stay ahead of data, technology, and privacy trends, continuously assessing new tools, techniques, and platforms to enhance analytical capabilities
• Identify and shape opportunities to turn bespoke research into scalable, fee‑earning data products or client solutions

Requirements

We're looking for someone who combines curiosity and rigour, and who can see both the story in the data and the opportunity behind it. You'll be equally comfortable building a research methodology, interrogating datasets, and presenting insights to senior internal and external stakeholders with clarity and conviction.

Essential Skills & Experience

• 3‑5 years' experience in a research, data, or insights role within an agency, consultancy, or brand‑side environment
• Proven experience in designing, managing, and delivering end‑to‑end research projects, including scoping, analysis, and client presentation
• Strong understanding of digital marketing performance data, particularly in Paid Search and Paid Social, and how it can be integrated into audience and market insights
• Demonstrable expertise in qualitative and quantitative methods: surveys, panels, social/search listening, and consumer trends
• Experience translating complex data into actionable strategies and creative implications
• Advanced Excel/Sheets skills (pivots, arrays, regex, data cleaning) and familiarity with SQL or Python for data manipulation
• Experience with social and search intelligence platforms such as Pulsar, Brandwatch, Glimpse, BuzzSumo, GWI, or YouGov
• Excellent storytelling and visualisation skills, creating compelling decks and narratives tailored to C‑suite and marketing audiences
• Strong project management and organisational discipline, with the ability to juggle multiple deadlines

Desirable Skills & Experience

• Experience building or maintaining dashboards in Looker Studio or equivalent tools
• Familiarity with Google Cloud Platform and BigQuery for data extraction and analysis
• Knowledge of NLP techniques for clustering and sentiment analysis
• Experience leading or mentoring junior analysts

Technology Proficiencies

• Microsoft Excel / Google Sheets
• Looker Studio (or equivalent BI tools)
• Social and search intelligence tools (Pulsar, Brandwatch, Glimpse, GWI, YouGov, etc.)
• Google Cloud Platform & BigQuery
• SQL and/or Python

Benefits

• 25-day holiday allowance excluding Bank Holidays (plus extra time off over Christmas)
• One extra day's holiday accrued for each of the first three years of service
• Competitive salary benchmarked annually
• Early Friday finish (3pm) - subject to business requirements
• Enhanced family‑friendly and personal leave policies
• Health cash plan (after 3 months) and employee assistance programme
• Hybrid working with home equipment allowance
• Occasional free tickets to live events
• Structured personal development and training programmes
• Opportunities to attend industry conferences and shape agency culture

LOCATION

Our stunning offices are based in the heart of Fitzrovia, minutes walk from Goodge Street, Tottenham Court Road and Warren Street stations. We currently operate a hybrid working week, including Tuesday‑Thursday in the office with the option to work remotely on Mondays and Fridays.

Equal Opportunity

At SINE Digital, we're committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we're proud to be an equal opportunity employer. Inclusion is more than a policy, it's part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity. If you require any adjustments or support during the recruitment process, let us know at [e-mail]