Data-Driven Marketing Insights Lead

Jcdecaux; England; On-site; GBP 40,000 - 65,000; Full time

Job summary

JCDecaux seeks a data-driven marketing specialist to elevate analytics and deepen insights across the OneWorld division. You will partner with cross-functional teams and markets to maximise the value of JCDecaux's data offering.

The role focuses on turning data into actionable marketing strategies and performance improvements. You will develop PowerBI dashboards, analyse first- and third-party data, and help create sales enablement materials that communicate the value of OOH.

Qualifications

• Analytical mindset with ability to translate data into actionable insights.
• Experience in marketing analytics and data-driven decision making.
• Collaborates effectively across global teams and regions.

Responsibilities

• Lead data-driven marketing initiatives to sharpen insights and impact.
• Develop and maintain dashboards (PowerBI) for internal teams.
• Work with cross-functional partners to leverage first- and third-party data.
• Support sales enablement with data-backed value propositions.
• Analyze data to inform strategy across marketing, development, and ops.

Skills

Data analysis

PowerBI

Marketing analytics

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/Data Science

Tools

PowerBI

Tableau

Job description

JCDecaux seeks a data-driven marketing specialist to elevate analytics and deepen insights across the OneWorld division. You will partner with cross-functional teams and markets to maximise the value of JCDecaux's data offering.

The role focuses on turning data into actionable marketing strategies and performance improvements. You will develop PowerBI dashboards, analyse first- and third-party data, and help create sales enablement materials that communicate the value of OOH.