Data-Driven Audience Growth Strategist

Reach plc; Liverpool; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading media organization in Liverpool seeks an Audience Development Specialist to enhance audience engagement and digital growth. Responsibilities include analyzing trends, guiding editors on story selection, and optimizing publishing strategies through data-driven insights. The ideal candidate will have a background in journalism or data science, combined with strong communication skills and experience with analytics tools.

Benefits

25 days holiday plus bank holidays

Bonus scheme

Healthcare cash plan

Wellbeing support

Access to discounts

Qualifications

• Proven experience in audience engagement strategies.
• Ability to communicate complex data insights.
• Up-to-date knowledge of digital publishing trends.

Responsibilities

• Analyze audience behavior and trends across platforms.
• Develop strategies for audience acquisition and engagement.
• Provide data-driven recommendations for newsroom training.

Skills

Analytical skills

Experience with Google Analytics

Understanding of SEO

Communication skills

Knowledge of social media algorithms

Education

Degree in journalism, communications or data science

Tools

Chartbeat

Job description

A leading media organization in Liverpool seeks an Audience Development Specialist to enhance audience engagement and digital growth. Responsibilities include analyzing trends, guiding editors on story selection, and optimizing publishing strategies through data-driven insights. The ideal candidate will have a background in journalism or data science, combined with strong communication skills and experience with analytics tools.